Does H&M know how to spoil us, or what ladies!? From collaborations with Jimmy Choo to Versace—H&M has a crystal ball view into our deepest fashion desires! Get ready for the next UFC (ultimate fashion championship!) with the first look at the next covetable collaboration: Marni for H&M. And do we have scoop for you! Not only has the first advertising campaign image surfaced, there’s a video campaign and shots from a Vogue Russia editorial too!
Designed by Consuelo Castiglioni, the Italian brand is highly known for its sophisticated, yet fierce look, artistic style, and funky prints. Perfect for spring, the Marni for H&M collection is expected to resemble a more vintage and bohemian style, according to Ms. Castiglioni herself. “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints,” the Marni designer said in a statement. “As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.” We can all look forward to signature Marni style and respectable quality, just at a (much appreciated) more affordable price point. And more news that makes our hearts melt—not only will the Marni for H&M collection include apparel and jewelry, shoes and menswear will debut as well.
Featuring vivid, bold colors, signature prints, and polka dots, we’ve heard the collection will include pleated skirts, cropped trousers, striped men’s sweaters. Jacquard knits, silk, and crisp cotton fabrics ensure great spring style. The sneak peeks have us perched on the edge of our seats for more. The first advertising image has surfaced, revealing model Imogen Poots as the face of the collection in a shiny, paisley ensemble. The full campaign is expected to debut February 18th. Luckily, H&M has thrown us a bone and released a campaign video—shot by Sophia Coppola in Marrakesh, no less. Pieces from the collection were also featured in a Vogue Russia editorial shot by Robert Wyatt and styled by Kimi O’Neill. We can’t wait for the chunky, statement accessories and graphic prints.
The mega brand collaboration is set to hit selected stores March 8th. A departure from stale department store clothing lines, H&M once again offers the chance to flaunt our unique styles and love for fashion while shopping wisely, of course!