Natalie Lopez: What inspired you to give your line the name “Rue Saint Vincent” and what does it mean to you?
T.R. Quiao: Rue Saint Vincent is a street in the Montmartre district of Paris, a city I hold very close to my heart. Montmartre was known to be the home of many 19th century Bohemian artists like Matisse and Renoir. The brand name was actually inspired by a song of the same name by 1940s French singer, Yves Montand. I was listening to that song when I first began dabbling with jewelry and it seemed to be the perfect fit. Couldn't get it out of my head!
NL: What was your inspiration and drive to begin creating beautiful jewelry designs?
T.R. Quiao: I began creating jewelry because I was searching for something that I couldn't find. I fell in love with the idea of taking vintage charms and giving them a new life. The creative process was like digging through old baubles and somehow turning them into buried treasure.
The Rue Saint Vincent Philosophy is, "We're inspired by cotton candy, carousels and first kisses. That moment when you get weak in the knees. When your heart skips a beat. That laughing fit that makes you cry. That person whom you just can't say goodbye to. That's what goes into the Rue Saint Vincent jewelry line. Life. Love. A sort of whimsy."
NL: Your background in marketing and creativity has allowed you to become an expert in creating the perfect experience and motivation for your shoppers: Tell us about your background and where this side of you really stemmed from.
T.R. Quiao: I'm a PR girl by day and I moonlight as a designer at night. I'm currently in grad school at Georgetown and I'm working in the marketing industry. I honestly never expected to start selling my designs. I started making jewelry as a hobby until I realized that I had an intrinsic knack for design. I've had a love affair with fashion that began at a young age.
T.R. Quiao: The funny thing is that I don't sketch out my designs before I create them. I have a tendency to buy materials and start creating. Sometimes, I don't even know what a piece will look like until I finish. All of my jewelry is carefully handcrafted so each piece is one of a kind.
NL: What direction do you see “Rue St. Vincent” heading?
T.R. Quiao: I'm excited to really grow as an artist. My Fall collection, Earth, will utilize more natural elements so it will definitely be a testimony to my growth. One of my business goals is to participate in London's Renegade Craft Fair next year. Wouldn't that be awesome? I'm also currently selling via e-commerce and to DC locals, but can really see my jewelry selling in boutiques down the road. I ultimately want to incorporate more man-friendly/unisex pieces in the near future.
NL: Who are some of the people that were involved in your journey to where/who you are today?
T.R. Quiao: I'm family-oriented, so I definitely consider my grandmother as an important style influencer in my life. She loved jewelry, both costume and real. She was always dressed to the nines and exuded an iconic kind of rare beauty. A friend once told me "Those who seek to create art often find themselves alone." My crazy schedule has made me feel like a lone wolf without a pack, but my friends and family have been nothing but supportive about my line. Thank you for that.
NL: You’re welcome. It’s important for us world changing ladies to be close to home. I find that in fashion and beauty, jewelry is an aspect that never gets old or dies; women will always have a love for jewels. What are your motivations for the types of designs you choose to design?
T.R. Quiao: I think I'm inspired by life; music, love, conversations in coffee shops. I keep track of jewelry trends, but I'm not afraid to deviate from the norm. Most of my pieces can transcend seasons and can really become a staple in your wardrobe. I also think it's important that the majority of my line is affordable and is accessible to people with different budgets.
NL: Thank goodness for you! It’s hard to find heartfelt work and not have to pay an arm and a leg for it! A few other fans of yours have explored and purchased your products and have felt absolutely beautiful as soon as they put on one of your necklaces. How did you create such a dynamic feeling through your jewelry?
T.R. Quiao: Many of the pieces are wearable artwork. I think my line has a way of invoking a child-like sense of wonder. Certain pieces like the "I-Spy" necklace attract adventure. I attract a certain type of customer, someone who is style-conscious, curious, and bold.
NL: Thérèse it has been a pleasure! Thank you!