Presenting various looks that allow the ‘Modern Man’ to achieve a balanced transition from work to play was one of the main objectives for this show. Braimah stated, “The Underground not only plays hosts to this type of Modern Man every weekend, but we try to embody the idea of the "Renaissance Man" in what we do. Whether it be introducing new fashion through a show like this, or highlighting a new DJ, we constantly try to innovate and bring the latest trends to our guests. The Underground also provides an escape for the ‘Modern Man’ from the stress of the week, whether that be from his job, his relationship, social factors or political issues. It's a way to retreat.”
Braimah selected boutiques and brands for this show, based on what people in Chicago are talking about and where they shop. He wanted “boutiques that could provide a variety of styles, because the Modern Man is all about range.” We can certainly look forward to another show that provides style, variety, and most importantly--a few extra surprises.