Changes At W Magazine: W Magazine - which doesn't have an editor-in-chief - will soon be searching for one after Conde Nast's plan to cut the magazine's ties to WWD. The two publications were known for sharing staff, Bridget Foley and Patrick McCarthy most notably, with the exception of W's publisher, Gina Sanders. Senior staff of W, including Foley and McCarthy, will now work exclusively for WWD. W Magazine, which was down 45.8% in ad sales for 2009, also was removed from Conde Nast subgroup Fairchild Fashion Group. Conde Nast CEO Chuck Townsend says, "This formally establishes a structure for W consistent with our other consumer magazine titles, and allows FFG the autonomy to focus on their core business-to-business publications and related businesses.”

Terry Richardson Known For His Pervert Ways: Yesterday we enlightened you on stories models came forth with regarding famous photographer, Terry Richardson, and his ways of convincing his subjects to engage in sexual acts with him. But, a lot of industry insiders are wondering why everyone is so surprised - his work, um...ethic, is very well known. The photographer, who has worked with Vogue, Harper's Bazaar, Purple and more, is said to be very open about his encounters. But does that make it okay? And, is it right for people to have knowledge of what's going on, but to still accept him with open arms? Richardson hasn't commented on the accusations - but we must admit he's one hell of a photographer. Hmm, we wonder what kind of story J-WOW walked away with, back when Richardson shot the cast of Jersey Shore for Interview Magazine a few weeks ago.

Stella McCartney Back At Gap: Stella McCartney's Kids Gap collection was a hit last fall, so it was expected that she would dabble again in the craze. Stella launched her Spring 2010 Gap bevy today in London - with the totally cute and adorable kids from the ads in tow. The bevy included striped sweaters and onesies, green jackets and patterned dresses. The popularity of last seasons bevy drove Carla Bruni to don one of the military jackets for a TV appearance - so we're eager to see if she'll opt for the striped onesie this time around.

Beyonce's HEAT Fragrance Selling: We're not too keen on the latest Beyonce and Lady Gaga collaboration, but we will say her business savvy is far beyond us. In February, Beyonce launched her HEAT fragrance at a New York City event. Macy's CEO Terry Lundgren recently revealed his chain has sold $3 million worth of the Heat fragrance between February and March - 72,000 of those bottles were sold in one hour when Beyonce made a store appearance. But, we likely still won't be purchasing any. Oop!