Talk about fashion mayhem! After Target released a new line featuring Italian designer Missoni on September 13th, not only did crazed fashionistas clear the racks of their local Targets, but they also managed to crash the Target website all in one day! The goal was to provide fashion savvy individuals with great designer styles at affordable prices. While they did just that, the designers did not expect for the entire collection to sell out that quickly. With markup prices ranging from 25% to 400%, people are now paying big bucks on eBay for the Missoni Target line. This counteracts the plan of creating a designer clothing collection at a discounted price. In this collection for Target, you can tell it’s Missoni from a mile away, with it’s bright zigzag patterns and bold colors.  The collection includes over 400 pieces, from boots to bags, knits and flats, to make-up accessories and home and kitchenware items. Now available only on eBay, if you want to spend more than double the retail price that is.

Missoni for Target

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This is becoming a common trend in the fashion world, for designers to collaborate with large retail stores. The designers are then able to hit marketing on a whole new level, as they feed their fashion hungry audience without making them break the bank. When people know that a collection is only temporary, the desire for those items are off the charts. With that being said, you better start planning now for the Versace line for H&M...

Fashion designers go through great lengths to establish their luxury name and credibility, which is why Donatella Versace was quite hesitant when asked to collaborate with H&M back in 2008, for fear of confusing the name she worked so hard to contrive. Now, three years later, times have changed and so has Donatella’s mind.  

Margareta van den Bosch Left, Donatella Versace Right

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To be launched on November 17th of this year, make way for a new line of affordable luxury. The collection derives from the iconic designs of Versace’s archives. Some designs mimic legendary pieces like the famous Safety Pin Dress, worn by Elizabeth Hurley back in 1994. In teaming up with Margareta van den Bosch, H&M’s creative adviser, both women worked together in the collaboration process, while staying true to their own name and designs.

  This collection is full of bright colors and patterns and sexy body-conscious cuts. The baroque patterns take us back to the designs of the 80s and 90s Versace. From tropical prints to skin tight pants, this line is creating quite the stir. Donatella really kept her market audience in mind when designing this line for both men and women. And although she was limited in terms of certain fabrics and materials, the collection reflects Donatella's brilliant way of making it all work. In a statement, Donatella reveals, “All I know is that the clothes are incredible. I wouldn't let them out of the sample room door if they were not."

From the new collection, a studded dress, very similar to Versace's Bondage collection of the 90's

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Lady Ga Ga wearing vintage Gianni Versace for Cosmopolitan in 2010 (Dress from Bondage collection)

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Versace for H&M

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