Joining past holiday collaborators like Lanvin, Karl Lagerfeld, and Comme des Garcons; the high-end, Paris-based brand seems to be a good fit. That is—if the brand’s signature deconstructed look can be successfully made and received by the masses. The brand is known for their very angular (read: boxy) silhouettes, impeccable tailoring, and avant-garde design details. The Fall 2012 season saw sliced and diced hemlines, outerwear with sleeves stitched into pockets, and exaggerated turtlenecks reaching higher than models’ chiseled cheekbones. All considered—we have to say this match up might be the most anticipated of H&M’s run of designer collaborations yet.
Our only indulgences have been the released promotional videos featuring two of the highly anticipated garments. One is a women’s darted sweater dress, with a cozy turtleneck and interesting shoulder detailing. The other is a very dapper men’s car coat with a variety of details, like asymmetrical pockets, from different outerwear styles. Both are compelling spots showing the process of the design sketches, sans color and with a motif inspired by Margiela’s trademark cloth garment tags. We expect similar basic separates—attention focused in detail and construction, a few interesting prints, and statement accessories to fill out the lines. Check out the promo videos below!