The beginning of the week is a proverbial “no man’s land” in terms of revelry. Monday, Tuesday, and Wednesday typically present rather bleak prospects for the gregarious reveler. Whether it’s due to priority (rationing the wildness ‘till the weekend), financial strains, or an inculcated sanctity for the “early week”—most bars/pubs remain barren dens of hooch and silence during the week. In an effort to combat this desolation, bar owners have been relegated to rifling through their crafty “bag o’ tricks” to create an enticing evening for the potential reveler.

 

 

Enter: Trivia Night. Traditionally bastioned in the solitude of Monday or Tuesday evening, “Trivia Night” is a burgeoning ploy being used to great effect around the bar-sphere. Luring patrons in with the promise of cheap booze and intellectual pursuits, a slow revolution in weeknight imbibing has begun to gain momentum. By playing upon humanity’s visceral love of competition and copious sauce, bar proprietors have crafted an alternative to the jarringly loud, densely packed bar vibe.

 

These efforts have resulted in the cultivation of a more intimate and interactive bar experience. This paradigm shift reinforces the versatility of the typical “local bar/pub," by lending it a multifaceted appeal that extends beyond the typical markers of debauchery, sexual hunting grounds, and crucible of mayhem.

As the tides of society and economy ebb and flow in their typically cyclic fashion, proprietors must be equally vigilant in keeping with the times. As but one of many “ploys” utilized by bar owners everywhere, “trivia night” is but the latest incarnation of a marketing schema designed to combat a consumer’s frugal impulses.