It’s common knowledge that any amount of money can spin scientific results into desired conclusions. When it comes to studies about drugs or alcohol, readers perk up; because aren’t most Americans waiting for that magic pill that will allow us to eat or drink anything we want and never gain weight or let those recessive genes prevent our goals?
Yes, every week there seems to be some new study telling us that something ridiculous is actually good for you, or there’s been a cure for something and the news never really seems to stick. A couple months ago we reported on a study that claims vodka increases creativity and verbal skills.
This week, alcohol is once again in the spot light, a bright glowing spotlight. According to this study, scientists are again claiming that alcohol improves creative problem solving.
“The drink was administered in three equal doses over 10 min periods. Participants watched an animated feature film (Ratatouille) while they consumed the alcoholic beverages.”
The New York State BAC limit is .08, so this gives you an idea of how these people were affected. At .075 the average consumer’s depth and peripheral perceptions are impaired, along with their reasoning and glare recovery.
Subjects were then put through the Remote Associates Test which measures ones ability to associate various aspects of any given problem. If you’re curious, try out this sample test.
We guess all you lushes can feel a little less bad about yourselves? Sorta? Regardless, we're sure this new study will prompt plenty to jump on the bandwagon --err off the wagon, and join the pantheon of creative alcohol consumers!
Sidenote: We imagine portion control is the key here, folks. Well, unless you want to look like this guy.