Five months after Ron Burkle took over as chairman of the group, Soho House has announced the second phase of an expansion plan that includes the launching of five new 'houses' over the next five years. While that probably doesn’t mean they’ll relax admittance standards, it does mean existing members will be able to enjoy international homes away from home.
Yes, just like your neighborhood coffee chain, the new Soho House locations will, at its core, remain similar, yet take on an inspired look from their respected surroundings.
The first location to open will be Soho House Toronto this fall. The opening comes after three years hosting pop up parties at the Toronto International Film Festival. The new club has found a home in a restored building that was once home to one of the first hotels in Toronto dating back to the 1800's. Continuing with the trend of historical homes, Soho House Chicago will open in 2014 in the original Chicago Belting Factory from 1907.
Soho House Mumbai will grace the Juhu neighborhood with its hotel, club, and rooftop pool in 2013. This expansion features a 38 room hotel in a ten story building and an infinity bar looking out over the Arabian Sea.
In 2014, mosey on over to Istanbul, where Soho House will open its biggest location to date. This club will occupy a building first constructed in 1873 and will involved two other buildings. The Soho House Istanbul décor will feature frescoes, mythical creatures on the ceilings, and vintage furniture. The 88 room hotel will also host a rooftop pool and private event spaces.
Burkle, along with the financial help of founder and CEO Nick Jones, Soho House continues to reinvigorate it’s established properties in New York, Berlin, and London.