
230 Fifth
nycgo
Family of Steven Greenberg confirmed late last night that the nightlife mogul passed away Saturday after a battle with lymphoma. Throughout his extensive career he partnered with Ian Schrager, and co-owned hotspots such as the Palladium, The Roxy, Gramercy Park Hotel, and the ever-popular 230 Fifth lounge in NYC's Flat Iron district.
Greenberg was known for his multiple endeavors from dabbling in publishing with Fame magazine from 1988-1991, to a "scandal" with a carpet cleaning business. He even put the late Whitney Houston on the cover of Fame magazine during a time when celebrities (let alone African American ones) were seldom put on magazine covers. Nevertheless, the gamble paid off and the issue sold huge numbers.

Steven Greenberg
nysocialdiary.com
He operated his empire, Anametrics, from Rockefeller Center in the former offices of Don King, and was ever-present on the NYC nightlife scene, often hanging out with people half his age, donning $3,500 monogrammed French cuff shirts. He was also a huge Andy Warhol fan and an avid collector of Deco Art. In fact, he was so obsessed with Warhol, he bought his belongings at an auction after the artist passed away in 1987.
Steven was laid to rest this morning at Riverside Memorial Chapel on West 76th Street. His brother Charles Greenberg told the NY Post, "The zest and the love he had for this world and other people will be hugely missed.”