2(X)IST Pop Up Hits NYC
Tuesday, November 27, 2012 at 01:40 PM | Tina Carletto
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If you're a fashion lover in NYC then you know how exciting it is when a pop up shop comes to town. So while the men's lifestyle brand, 2(X)IST launches its first- ever pop-up shop pop be sure to stop in and shop for a great cause! The brand is also giving back to the community this holiday season by donating 100% of profits to the American Red Cross in Greater New York to help restore the region and provide for those affected by Hurricane Sandy. 2(X)IST will also continue drops of basic essential pieces including the brand’s signature crew-neck t-shirts, long underwear and henleys to those communities hit the hardest.

The shop will be located at 1411 Broadway at 40th Street in New York’s Times Square and will be
open from November 26th through December 24th. The shop feratures selected pieces from the brand’s holiday collection and signature essentials, as well as a sneak peek of its debut watch collection, available for purchase in Spring 2013. The lines available at the pop-up range from the 2(X)IST ESSENTIAL, comprising 100% cotton everyday basics to the more holiday festive 2(X)IST TARTAN, a jubilant take on traditional plaid incorporated into signature briefs, trunks, and long underwear. With all prices 25% off MSRP, ranging from $14 for single pieces to $36 for three-packs, and available in a variety of bold color combinations including active green, cobalt and poppy red, there is endless opportunity to give back this holiday season.

“We owe so much of our success to the city that built us,” said Joey Harary, Chief Executive Officer of The Moret Group, parent company of 2(X)IST. “Our personal relationship with New York reminds us that while the Hurricane may be out of sight, it’s not out of mind nor are its effects any less real. We are devoted to continuing the relief efforts and bringing holiday cheer to those who need it most.”

The pop-up will be open daily from 11:00am – 7:00pm. For more information, please visit here or call (877) 597-5827.

Tags: Happenings, 2(x)ist, 2(X)IST ESSENTIAL, 2(X)IST TARTAN, Joey Harary, The Moret Group