When Chef Adam Sobel decided to launch an organic, vegan food truck, he had one thing in mind: to capture the attention (and appetites) of passersby who might normally opt for an animal-based meal. Like a morally-charged version of MTV’s Pimp My Ride, Sobel and a few kindhearted friends came together to transform a ramshackle hot dog truck into The Cinnamon Snail: a vibrantly painted, fully renovated mobile food purveyor dishing out gourmet vegan cuisine and desserts in Hoboken and Manhattan.
Its seasonal menu goes far beyond your typical tofu wrap, featuring such unusual signature items as Coconut hempseed-crusted French toast with sweet brown butter; Porcini mushroom seitan burgers with white truffle mayonnaise; and Maple glazed doughnuts with toasted coconut.
“People don’t even think about the fact that we’re vegan; they just want some really awesome, off-the-chain looking snacks,” says Sobel.
Follow the Cinnamon Snail (@veganLunchTruck) or become a fan at www.facebook.com/thecinnamonsnail to stay up-to-date on its whereabouts.