Bonobos, the online purveyor of stylish and affordable men's clothing, launched a line of premium denim in November 2011 and so far these jeans have become the favorite among stylish gents everywhere. Sourced in North Carolina at the Cone Denim White Oak Mill and manufactured in Los Angeles, these jeans are as all American as it gets. This US-based production made it easier to control every detail of the final product and ensure a unique pair of denim.

Bonobos' online-based business model made it possible for the brand to offer the greatest quality product at an affordable price.Most of the jeans are in the $125-$145 range with one outlying pair that sells for $175. As with all Bonobos products, fit and style are of utter importance. The signature Bonobos fit, which consists of a more tailored thigh to give an athletic fit that's not too baggy or too tight and a comfortable mid-rise, was incorporated into every pair. The jeans come in a straight leg and boot cut version.
In addition to offering a great pair of denim, the innovative brand is going one step further with their "Bottle Rockets" denim. The "Bottle Rockets" denim is two pairs of denim that are made from plastic beer bottles. Earthspun, a North Carolina based company, sorts the plastic beer bottles and then melts them down into fibers that are later incorporated into the standard cotton. Each bottle rocket jean is stamped to indicate how many beer bottles were diverted from a landfill.

In case the premium denim and the beer-denim weren't exciting enough for you, Bonobos also has their travel denim line which consist of bright bold colors such as pink and purple as well as the safer khaki and black. The jeans all sell for $98, so they're a great way to incorporate some color into your look.


both $98 available at bonobos.com





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