There are countless lingerie shops in Manhattan, but there aren’t many like Town Shop on the Upper West Side. Now, we’re going to go out on a limb and guess that most of you haven’t been properly fitted for a bra. In fact, statistics say that 75–80% of women wear an incorrect bra size.

If you feel that you could use some support, look no further than Town Shop, where you will be met by eager saleswomen with measuring tape in-hand. Their mission is to get you into an undergarment that will not only fit you accurately, but actually help you look your best in your clothes.

The secret that Victoria must be hiding is that a modern woman’s bras exceed the range of AA to DD. And Town Shop has quite the assortment, carrying cup sizes AA through K, in brands like Spanx, Natori, Chantelle, and Le Mystère.  

With summer approaching you’ll definitely want to make a stop to Town Shop for their selection of bathing suits. Their swimwear separates, in brands like Freya and Panache, make finding the perfect suit in the perfect size a cinch!

Get schooled with your free bra fitting (and alterations) at Town Shop 2273 Broadway (between 81st and 82nd Sts) 212-787-2762