Since it's practically impossible to step outside without encountering someone's fancy schmancy luxury denim-clad ass flaunting itself down the street, it can be difficult to not to get a little bummed (no pun intended) about the likelihood of ever obtaining a pair for yourself. Those of us that aren't as well endowed (and thanks to the recession, that's a lot of us) are left to fight over the last pair in our size at a sample sale or wait for luxury department stores to have warehouse sales (where items are still too expensive, even on markdown). But the clouds that are dampening our dreams of denim grandeur are lifting because of one woman's mission to make incredible denim incredibly affordable.

Daniella Siri launched her premium denim label, Recession Denim, in April 2009 as a riposte to the economic crisis and its effect on the apparel industry. "We offer super comfortable jeans that you can wear anywhere, day or night, and won't break the bank," says Siri of her brand's mission. Extant for about a year, Recession Denim has taken the world by storm with remarkable speed. Already a favorite of celebrities and civilians alike, part of Recession Denim's overnight success may be attributed to Siri's instinct for business and ability to capitalize on a huge void in the apparel market - premium quality denim at an affordable price. Starting at just $86, Recession Denim enables everyone to get the amazing fit and comfort of premium denim without overpaying. Moreover, Recession Denim jeans have been built to last. "You're going to be able to wear them forever," says Siri. The designer, a native New Yorker who, since childhood, has been fostering an interest in sewing projects and garment construction, was first inspired by a local seamstress. Although she studied journalism in school and took a job working for a law firm, her flair for fashion persisted, and in a few years' time, Siri launched her very own, and very successful, denim brand.

Engineered to be the most comfortable, best fitting, and most affordable premium denim on the market, Siri says that the fit of Recession Denim jeans is "extremely comfy." The designer is emphatic about the denim's unique versatility and universality, saying that "[Recession Denim] fits every woman and almost every body type. The fit is quite giving, but at the same time, it holds you in, so it forms to a lot of different body types." Indeed, Recession Denim jeans are certain to flatter whether you're seeking a classic and sophisticated look (perhaps with "a white Oxford shirt tucked in with an alligator belt and loafers," Siri's idea of classic style), or just taking refuge in comfortable bottoms after a long night of revelry (a la Kristen Stewart in a leather jacket and Converse sneakers). Speaking with Siri has also revitalized my appreciation for basics. "I tend to think in terms of color," says Siri, "and the colors that I envision for Recession Denim are black, white and wood. Black and white are basic and therefore reflect our dedication to basics, while the color of wood reflects the vintage, worn-in quality of our denim. They're built to last forever.  Our most popular jeans are our basics - basic blue and black jeans.  And that's not very limiting, because any woman who likes basic jeans can wear them, and who doesn't like basic jeans?"

Although the economic situation is starting to turn for the better, don't expect Recession Denim company values to change. As the company continues to grow, Siri plans to continue "offering good cool-looking jeans" at an affordable price regardless of the financial landscape. And in these unstable times, a brand's commitment to consistency and an amazing pair of indestructible denim (that you got for less than $100) are going to take you forward in confidence and style.