Meet stunner, swimwear designer Lisa Vogel. The "Mercedes-Benz Presents" founder shared her latest style tips, discussed workout wear trends, resort suggestions and shared keen business advice with Joonbug!
You are a true swimwear industry mainstay. How did you start in the fashion industry?
My parents founded our business 45 years ago, so I grew up surrounded by all things swim. From dinner table conversations to testing out my parents’ newest bikinis to modeling as a teenager for the company’s print ad campaigns, the business of swimwear has always been constant in my life. Since my parents retired 5 years ago my brother and I have been running the company and it seemed only natural to start my own swimwear line LUXE by Lisa Vogel.
Can you tell me more about Swimspot -- one of the most popular online swimwear retailers?
LUXE by Lisa Vogel can be found on SwimSpot.com & SwimSpot retail stores as well as Saks Fifth Avenue, & other specialty boutiques. Swimspot carries some of the most sought after swimwear and workout styles that are known to flatter all different body-shapes. We also have a Fit-Specialist program which are a part of the site and there to answer any questions regarding fit or fabric a consumer may have.
What is the style aesthetic behind Luxe by Lisa Vogel and the Next collection?
LUXE by Lisa Vogel is designed for modern beach sophisticates looking to camouflage their imperfections, accentuate their positives while being stylish and fashionable at the same time. The 2013 collection was inspired by a trip I took to the Virgin Islands. I wanted to capture the islands beauty by incorporating in the 2013 collection shades of blue, yellow, pastel tones, and hints of mother of pearl hardware. NEXT integrates swim, fitness and fashion, creating the ultimate collection of active and swim separates for the gal-on-the-go. The NEXT woman is fit, health conscious and all about looking effortlessly stylish whether she’s in spinning class, teaching SUP yoga or out running errands. For 2013 we’re excited to debut the NextSUP technical group. NextSUP is performance swimwear designed for the active stand-up paddler. This group includes five signature pieces that are styled and detailed specifically for women who paddleboard.
Where can we find your designs and which design do you suggest for Resort 2012/2013?
LUXE by Lisa Vogel can be found at Neiman Marcus, Saks Fifth Avenue, Nordstrom, SwimSpot.com, as well as selected fine retailers and luxury resorts across the globe. NEXT Swimwear can be found at SwimSpot.com and select specialty and sportswear boutiques. One of my favorite designs from the 2013 LUXE by Lisa Vogel collection is the laser cutout “Pandora” flutter bra, paired with the “Opening Night” tie side Riviera pant.
The prestigious “Mercedes-Benz Presents” for Miami Swim Fashion Week went to LUXE by Lisa Vogel. Tell me about that experience.
It was such a great honor to be named the Mercedes-Benz Presents designer. It was a whirlwind of a week between interviews, attending events, model castings, and our runway show. It’s a mix of nerves and excitement when you finally get to see your designs walk down the runway. You also can’t beat the fact that you’re in gorgeous Miami Beach for the week!
What is your best advice for those looking to break into the fashion industry or looking to launch a new line?
Work hard, do your research, and love what you do!