NYE Gossip Girl here! I’m ready to dish out the juiciest of details on THE hot spot of New York City's smoldering night club circuit in West Chelsea. The buzz has already circulated amongst those "in the know" and Avenue's New Year's Eve bash will be the premier scene to be seen. There's never been a venue in NYC with this much swagger! There’s only one route to take for NYE 2013 and that’s right up to the exclusive wood paneled doors of Avenue. Swing open what’s considered the most elite entrance in Manhattan and step into a world where Old New York meets sophisticated Manhattan luxe appeal. Avenue is the latest jewel of nightlife innovators behind legendary, blow your mind hot spots in New York and Las Vegas. Marquee, Tao and Lavo define a whole generation of nightlife excellence. There’s also a brand new name around town to describe Avenue - “gastropub/ultralounge" - that is, a supper club, swank watering hole and uber-chill lounge all in
Erick Aguirre aka DJ Erock began his journey as a DJ at the age of 14 when he was exposed to the world of scratching by a school friend. After spending a summer working he was able to buy his first set of turntables. He practiced endlessly to perfect his craft and in 2004 he got his first chance to spin at a local club in Tucson, Arizona. After that he quickly gained respect amongst his peers and other local DJs. In 2007 he moved to New York City to truly test the skills he had worked tirelessly to master. On arrival he immersed himself in NYC DJ culture expanding his knowledge by studying renowned DJs such as Funkmaster Flex, DJ Roctakon, Eli Escobar, and Ross One. Erock quickly adapted to the NYC style of DJing and in 2008 he caught a break when he was asked to be the opening DJ for legendary rapper Slick Rick. Since then he has become one of the most in-demand DJs in New York City holding residencies at many of the top clubs in town. On top of his impressive club lineup, he has also had his mixes featured by E! Online.
Erock has played for a seemingly endless list of celebrities such as Prince, Jay-Z, Kanye West, Leonardo DiCaprio, and Heidi Klum as well as having an equally lengthy client list of industry heavy hitters such as Red Bull, Teen Vogue, Diesel, Blackberry, and Macy's. Erock has quickly become one of the most sought after DJs in New York City known for his incredible ability to entertain any crowd at any time.
Dress to impress. New Year’s Eve festive!