Nikki Beach Midtown
151 E 50th St
New York, NY 10022
Shockingly, now you have a reason to visit 50th street on a Saturday night. Nikki Midtown, the latest in the Nikki Beach empire, brings Miami decadence to the most boring neighborhood in the city. More upscale lounge than "club," Nikki overflows with pillows, beds, a cheery pastel color scheme, yummy eye candy, and even more pillows. It's in the same spot as the old "Vue," and like Vue, the second-floor VIP room looks down upon the dance floor with a massive glass wall. Oh, and how do you get the to VIP room? Simple. For just a modest annual fee, you get a "black card" which grants access to the upstairs lounge that's decked out in private beds and table service. The cost? Just $5,000 a year. Hey, these days, that's not that much more than gas money.
Weekdays, expect a more businessey crowd, as the downstairs restaurant courts high-rollers and the clients they seek to impress. Monday through Saturday has a 3-7 pm happy hour. No, no, not 2 for 1 drinks, silly, but you do get free Tapas to accompany your $11 gin and tonic. Don't pass on their signature drink, mojitos, dangerously sweet and complete with sugar cane.
The music? Primarily house and electronic, although management is steering away from big, mainstream names (i.e. don't look for BT or Tiesto) in favor of emerging, underground producers from Europe. No hip-hop. And hey, when you're plastered at 4 in the morning, it's only a few blocks walk to Grand Central.