Derek & Daniel Koch's "Day & Night" Brunch Makes Vanity Fair

A golden shower of disco lights and expensive champagne, that is, sprayed on the crowd by the trust-fund boys and girls dressed to kill dancing around on couches in the redesigned Oak Room in the Plaza Hotel on a Saturday afternoon.  George Wayne, Vanity Fair's anything-and-everything Q&A correspondent, took it upon himself to fulfill the desires of his self-acclaimed alter-ego Curious George and attend the "Day & Night" brunch to see what all the fuss was about.  He writes about his experience as though he's had no other - like he was knee-deep in a fairy tale where the reality of the harsh streets of New York doesn't exist.  Not that the streets outside the Plaza are considered the least bit grim, but you know what we mean. 

The weekly brunch starts at 2 p.m. and is transformed from an exquisite meal of Oak Room classics to a disco nightclub soundtracked by DJ Claudius Cardinale by 4:30.  Wayne was able to corner the creators of this extravagant fantasy party, Derek & Daniel Koch (pronounced "Cook" because they're from Ohio, as Wayne makes sure to clarify) to figure out how they went from mere barbacks and runners to nightlife connnoisseurs.

When asked how they came up with the concept of "Day & Night," Derek claims, "It’s a lifestyle brand, which came out of a concept.  We started throwing parties at the restaurant Jour et Nuit, which literally means “Day and Night.”  We ran with the concept of a Saturday-afternoon St. Tropez-style brunch. We brought it to the Plaza hotel in October."  Well, props to the twins for giving New York one more much-needed weekend escape!  Read the rest of the interview and Wayne's experience at the party here.