What Happened To That Nightclub?
Three venues that were once called something different

Ever wonder what happened to your favorite nightclub?  In New York, names are everything.  Here are three places that used to be called something else.


Avenue
116 Tenth Ave
New York, NY 1001 

It used to be a Bombay paradise called Earth.  The spicy Indian cuisine transformed essentially overnight into one of the world's hottest and most exclusive clubs. Welcome to Avenue.  Intimate conversation is integral at Avenue, as there is a DJ booth but no dance floor. The space is dark and narrow, urging guests to move in closer to each other. We're sure they won't mind though, as Avenue is known for having one of the most beautiful crowds in the NYC nightlife scene. So get cozy with your favorite cocktail and start schmoozing!

Crimson
915 Broadway
New York, NY 10010 

What was once Strata is now the decadent and celebrity-infused Crimson.  The space on Broadway has, for many years, played host to some of New York's hottest names.  Strata's vibe and energy has been taken to a new level by the owners of sexy Crimson. This brand new 14,000 square foot mega club in the heart of Flatiron put the other mega club in shame. Divided in two rooms with New York's hottest DJs spinning the best hip hop, house, and classics on their state-of-the-art sound system, with intelligent lighting and special effects. Beautiful Crimson red decor, big seating area for table service clients and three big bars, you don't need to wait long for your favorite drinks.

The Lott
55 West 21st Street
New York, NY 10010

The awning outside once read Porky's.  Revamped and revived the owners of The Lott have kept many of the Porky's traditions intact.  The Lott NYC keeps guests partying all night long. It is a sure bet for the craziest fun to be found anywhere in the city. It’s unique décor of toilet seats and cartoon paintings on the wall makes The Lott the perfect place for a great twist on the usual after work happy hour, corporate function, or night out. Their slogan best describes this college inspired party bar, “If you're boring, and your mom dresses you funny, come on in and get 'porked', but just remember if you don't know how to party, than stay the hell home!”



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