Atlantic City, NJ 08401
Revel is the product of a collaborative effort by an outstanding team of architects, designers, and entertainment consultants whose focus was to create a beachfront resort that would have strong appeal and attraction for the untapped market of over 40 million adults within a six hour drive of its location.
A hint of what the guest will experience at Revel begins with the highly dramatic and iconic architecture of Bernardo Fort Brescia of Architectonica who inspired the design team with a simple question…. at what point does ordinary become extraordinary?
The team responded by challenging the traditional and expected with questions such as: how can we add a sense of drama to the guest arrival? How can we make the performance environments more theatrical and sensory? Is a traditional spa the right way to go, how about a Bath House? Where is there opportunity to surprise the guest? Each facet of the experience was viewed as an opportunity to entertain and delight the guest and in doing so create an environment that encouraged a sense of discovery.
We don’t know how each guest will respond to what has been created. We are hoping that they will describe their experience at Revel as one that was fun, exciting, sensory, dramatic, and most importantly, memorable.
The first time I saw Kaskade live was at Identity Festival in 2011, at Jiffy Lube Live (Bristow, VA). In fact, this was the first music festival I had ever attended, period. At the time I didn’t know much about EDM. It was cool and all, but I didn’t quite understand it. Nor did I know how I would survive an entire day of running around festival grounds. However, I vividly remember him playing ‘Raining,’ a track that he produced with Adam K and Sunsun in 2010, and the amazing lightshow that reacted to the beats. Fittingly, it might have even been raining as he played the song. And if it wasn’t, I can promise that it did at least rain at one point during Identity.