V.I.P: VERY IMPORTANT PARTY Cindy Crawford, Rande Gerber, Alex Rodriguez at Caliche Rum launch
Cindy Crawford, A-Rod Come Out for Caliche Rum's NYC Launch Party

There's a new contender in the quality rum scene - Caliche Rum. This new liquor is a product collaboration between Roberto Serralles of Destileria Serralles and Rande Gerber. Destileria Serrales is a renowned sixth-generation family owned rum business that has been producing the world's leading rums for over 145 years, including DonQ. Rande Gerber is not new to the scene either, as he is a prominent hospitality and nightlife impresario (not to mention the spouse of supermodel Cindy Crawford).

V.I.P: VERY IMPORTANT PARTY
[PICS] Refinery 29 + Warby Parker's Internet Week Bash

If you didn't make it out this year for Internet Week, we hate to break it to you, but you totally missed out. Amazing things are happening right now for tech in New York and the energy at HQ transmitted from the panels to the parties. Last night Refinery 29 along with eyewear maker, Warby Parker, hosted their very fashionable official Internet Week party at The Mondrian's Mister H bar. The evening brought together fashion lovers and techies alike. And rightfully so. Fashion technology is moving into the next wave of development. From the explosion of sites like Pinterest, Shop Style, Stylecaster, and of course Refinery 29, we can only expect more exciting innovations from fashion tech media.

CULTURE CLUB Kieth Haring
International Museum Day is Today!



International Museum Day is upon us! Can’t find your old college ID? No worries! On May 18th, many NYC museums are waiving or reducing their fees in honor of the world-wide event.

Since 1977 the ICOM Advisory Committee has been organizing IMD to raise awareness on how important museums are in the developme

These deals are happening in all over the city, so don’t let the haj to any of the outer boroughs discourage you!

Here is a full list of museums that are offering special deals on admittance of society.

V.I.P: VERY IMPORTANT PARTY
[PICS] Internet Week Kicks Off with a Bang

Internet Week New York kicked off with a bang in SoHo Monday night. After a jam-packed day of exciting discussions including the Webby Sessions featuring Buzzfeed's Jonah Peretti and Jon Steinberg, and The Rise of the Anti-Lady Mag, techies from across the world put away their laptops and came together to celebrate at the headquarters' massive 8,000 square foot space. The opening party featured several open bars, live music, DJ sets, as well as numerous photo booths and free makeovers by Revlon. We'll call this the "tame" portion of the evening. The real wildness went down at a late night rager till 4am (that even we had to throw in the towel early for) at Tribeca Grand Hotel.

NOTABLES
The Problem with Awards: Nightlife's Sore Losers

In New York, restaurants, clubs, and lounges can be a very incestuous business. You’re likely to see the same names overlapping various venues and events because sociality is the name of the game.

Rivalry and bitterness can ensue when it comes to public recognition especially when it come to someone you've spent time mentoring. With any professional field comes a kudos event tailored toward those in that industry. The film industry has The Academy, the internet has The Webbys, and the food industry has the James Beard Foundation.

IN THE SPOTLIGHT
TONIGHT: Brooklyn Bowl Honors Beastie Boys' Adam Yauch

In honor of the late Beastie Boys' Adam “MCA” Yauch, Brooklyn Bowl will host a FREE screening of "Awesome: I F--kin Shot That" tonight followed by a Beastie Boys Tribute AV performance by Electric Method.

To top it off attendess will enjoy $5 Brass Monkey cocktails (rum, vodka, and orange juice) from 7:00 p.m. – 10:00 p.m.

Where: Brooklyn Bowl, 61 Wythe Avenue Brooklyn, NY 11121

When: Thursday, May 10, 2012 6pm-12am

THE HOT SPOT
Your Complete Guide to the Hamptons 2012

This summer brings an entirely new line up of sunny and boozy Hamptons adventures to be had. The drought of weekends on the beach can finally come to an end, and travelers should expect to see some fantastic new restaurants, clubs, and storefronts. So hop on the improved Hamptons Free Ride and check out this a break down of what to look out for.

CLOSING: All Good Things Must Come to An End

  • AXE Lounge will be ending its tenure in Southampton this summer, but look out for NYC’s W.I.P. who will be taking over the space and renaming it, “Sands.”
  • Ronjo Motel. The motel, as most know it, will be shutting its doors. In its place will be a new copper toned high-end boutique hotel named The Montauk Beach House from the people at Sole East.
NOTABLES Mark Birnbaum and Eugene Remm
EMM Owners Co-Producing Nightlife Reality Show


EMM Group
owners Mark Burnbaum and Eugene Remm are now tackling reality television. The New York nightlife moguls don’t seem to mind putting more on their plate in addition to their various and successful enterprises such as Abe & Arthur’s, Catch NYC, Lexington Brass, SL, Tenjune and The Chandelier Room.

Birnbaum and Remm will be co-producing a series called “Kings of New York” with MTV Europe host, Tim Kash. The series will follow young New Yorkers as they pursue careers in modeling, fashion, promotion and other professions.

NIGHT STALKER
Deadmau5 Almost Serves Up the Meatpacking District Well-done

The meatpacking district was almost served up well-done last Friday night when Deadmau5 lit up an air horn at club Provocateur during his new song "The Veldt," causing a flame that nearly lit himself and the crowd on fire. After the set, he tweeted, "Omg I actually lived through that . . . Nearly blew up myself and a Buncha people in the booth. Pyros a b*tch.”

The trendy Canadian DJ, born Joel Zimmerman, is known for his thumpy house music and wearing a gigantic mouse bobble-head often adorned with multi-colored lights. No word on if the bulbous head had anything to do with the incident. The crowd was said to consist of over 300 attendees including Hilary Rhoda, Ciara, and Yo Yo Ma.

CULTURE CLUB
Checking in at the Tribeca Film Festival

The 11th Annual Tribeca Film Festival has consumed NYC in a flurry of cinema, celebrity, and auteur stylings. With the proceedings in full swing, this past week has seen numerous events, screenings, and soirees in honor of this yearly cinematic celebration. At its core, this film fest strives to “enable the international film community and the general public to experience the power of film by redefining the film festival experience." In that respect, the submissions are reflective of this progressive sentiment, with each subsequent year continually raising the caliber.

LOVEBUG
Deconstructing the Amorous & Debaucherous Quests of Nightlife

You work all week, endure endless douchebaggery and idiocy, and restrain your nocturnal vivacity until the calendar reads Friday—only to be rewarded with the vapid, ravenous gauntlet of bar-light romance. These spurious, oft-desperation laden affairs commence and end within the warzone of nightclub communication. This mine-ridden field of conversation suffers from drunken logic, noise pollution, and toxic levels of loneliness—oftentimes resulting in commiserations of half-truths, flattery, and general, coquettish pandering. The subsequent hangover of disappointment, regret, and cavalier nostalgia creates a cycle of despair and frustration that continually leaves the lonesome adventurer jaded.