Buying fruit juice at the supermarket can be a surprisingly complicated task. The "100% Juice" label is not as straightforward as it seems. Legally, it means that everything in the bottle came from a fruit or vegetable, but not necessarily the fruit of vegetable you think you're chuggin.
Well, this innovative juice box won't leave you wondering. Brazilian fruit juice company, Camp Nectar, hired ad agency AGE Isobar's to create a marketing campaign to underscore their all-natural products. Together, they came up with a concept to grow fruits in the shape of juice boxes.
What was once a mere rumor on Joonbug’s Frequency blog (The Beauty of Broken Bells) has finally been given an official release date. The self-titled album by the duo of James Mercer of the Shins and Danger Mouse (a.k.a. Brian Burton), collectively known as Broken Bells, will be released on March 9, 2010, courtesy of Columbia records. As promised, both musicians have taken on the task of personally handling all the instrumentation associated with the album production, save for a full string orchestration on one of the selected tracks.