Wimbledon Treats Takeover NYC

Manhattan's most popular bakeries, restaurants and food trucks will be adding "A Taste of Wimbledon" to their menus this week-  in honor of the traditional Wimbledon treat: strawberries and cream.

HSBC, "the world's local bank" has partnered with local eateries for their fourth annual sponsorship of the tennis championship. From June 16- 24, New Yorkers can visit participating locations for specialty desserts that were created in honor of Wimbledon's traditional strawberries and cream dishes.

On Monday, Former number 1 ranked champions Monica Seles and Jim Courier helped kick off the promotion with an informal live tennis match at Rockefeller Center. For the remainder of the week- complimentary activities will also include tennis time on Manhattan's only grass court, walk-in tennis clinics and racquet restringing, and live Wimbledon matches screened at the HSBC Bank outdoor venue.

Participating restaurants, bakeries and food trucks include:

*CupcakeStop: New York's premiere mobile cupcake eatery will be offering a specialty cupcake aboard its two trucks: Wimbledon Strawberry Shortcake. Track them down on Twitter for truck locations and additional information.

*Carnegie Deli: This famous New York City delicatessen's renowned Fresh Strawberry Cheesecake will be re-named in honor of Wimbledon -- Wimbledon Strawberry Cheesecake.

*Chinatown Ice Cream Factory:  This American ice cream parlor with a Chinese twist will be serving Wimbledon Strawberry Ice Cream.

*DessertTruck: A Yogurt Strawberry Tennis Tart will be featured at this Lower East Side pastry shop/cafe, as well as at their traveling truck.

*Dylan's Candy Bar: Strawberry & Cream gummies will be re-named at this high-end candy emporium that features both new and nostalgic treats.

*Serendipity 3: This iconic ice cream shop will be renaming its famous frozen "Strawberry Supreme" slushy the "Wimbledon Strawberry Supreme Frrrozen Drink."

*Tea & Sympathy: New York's own traditional British restaurant will serve strawberries & cream along with "Eton Mess" -- a British dessert consisting of strawberry meringue and clotted cream.

*Wafels & Dinges: One of Manhattan's favorite food trucks will be serving a Wimbledon Wafel with the famous strawberries & cream.


More information about the promotion can be found at www.us.hsbc.com/tennis

Join the conversation on Twitter at #HSBCWimbledonNY