Buying fruit juice at the supermarket can be a surprisingly complicated task. The "100% Juice" label is not as straightforward as it seems. Legally, it means that everything in the bottle came from a fruit or vegetable, but not necessarily the fruit of vegetable you think you're chuggin.
Well, this innovative juice box won't leave you wondering. Brazilian fruit juice company, Camp Nectar, hired ad agency AGE Isobar's to create a marketing campaign to underscore their all-natural products. Together, they came up with a concept to grow fruits in the shape of juice boxes.
In Singapore this week, hugging a Coca-Cola vending machine will get you a free soda. No, it’s not a sudden outreach from the robots we’ve created. It’s part of a campaign started by Coca-Cola called, appropriately, the ‘Open Happiness’ campaign. It’s not the weirdest campaign Coca-Cola’s taken on and it certainly doesn’t trump Pepsi’s social networking vending machines. Still, it’s raising eyebrows and bringing a little joy all over Singapore.
Blake Lively first captured America's hearts as Bridget in The Sisterhood of the Traveling Pants back in 2005. Two years later, she became known to the world as Serena Van Der Woodsen, the beautiful, exciting, wealthy, and overall perfect Queen of the Upper East Side.
Since then, Blake's role has become her reality, and she has gone on to be the covergirl for Cosmogirl, Teen Vogue, Nylon, Lucky, Seventeen, Vanity Fair, Cosmopolitan, Allure, and most notably, Vogue. Consistently dressed in the most stylish clothes from the hottest designers, Blake has become a style icon. She's the inspiration for both Anna Wintour and Karl Lagerfeld, earning her three Vogue covers as well as her newest accomplishment, spokesmodel for Chanel Handbags for Spring 2011. Here's a sneak peek of the ad (above) which won't hit magazine stands until April. It was shot by Karl Lagerfeld himself!
How oily can Eva Mendes and James Dornan get for the Spring 2010 Calvin Klein campaign? More importantly, does this inspire you to purchase more Calvin jeans? For me, of course it does - provided that James is included. The duo teamed up in lingerie for the fall ads, but apparently that wasn't enough. I wonder how much baby oil sales will increase this season. Watch for the Steven Klein-photographed campaign in billboard form on the corner of Houston and Lafayette - just to see how much steam there really is.
We wonder how many hours of yoga Natasha Poly put in before arriving on set for her Spring 2010 Gucci ad campaign photo shoot. Not saying that we couldn't power vinyasa all day ourselves, but does she look ferocious or what? With so much photographer-switching going on by fashion houses lately, Gucci has followed suit by switching from Inez and Vinoodh to Mert Alas and Marcus Piggot for a crystal clear view of a sexy-deep-blue-sea type of thing. Meanwhile, Poly renewed her contract, after posing for the label since 2005. But maybe it's time we actually pay attention to the clothes, instead of her fabulous body. Oh, there's a male model in there, too. Oops!
As if models are essentially being discovered anymore - at least that's not the case when you have a celebrity sibling as face of a major fashion house. Go, girlfriend. Emma Watson recently posed for Burberry's Spring 2010 campaign aside her brother, Alex Watson. Rumor has it, one thing led to another and another and another onto Christopher Bailey's decision making desk - landing brother Alex a spot to walk in Burberry's upcoming fall menswear show. Luckily, he's adorable and has the perfect shoulders to carry a purse - oops, I meant manbag. Now let's toast to a possible blooming career for the young lad.
Christian Louboutin has proved with his latest ad campaign that his shoes really are works of art. The Fall/Winter adverts were devised by photographer Peter Lippmann to emulate 18th century pieces of art. Lippman, who is renowned for his conceptual still life photography, cleverly juxtaposes Louboutin’s shoes against classic backdrops that match the shades and textures of the shoes including exotic fruits, flowers, and a somewhat more sinister scull. It’s a novel idea to say the least and, love it or hate it, this campaign is sure to turn heads.
Although it’s not officially out, the ad campaign for Kanye West’s line of Louis Vuitton sneakers has leaked all over the internet. What’s more striking is the fact Mr. Gay Fish- I mean Mr. West has included his girlfriend Amber Rose in one of the pics. The model/video girl turned-Kanye arm candy appears completely nude- definitely a creative way to sell some sneakers. The sneakers, which look like a fancy pair of Air Force 1’s, will be out in June and range from $800-$1,200 a pair.
A G for a pair of sneakers? I think I’ll stick to my 2 for 5 Old Navy flip flops.
Britney Spears promotional ad for Candie’s was released today. The singer is the newest Spokesperson for the Kohl’s brand that has included Hayden Panettiere, Fergie, Hilary Duff and Kelly Clarkson in recent years. Britney is featured in the Spring 2009 print, online, outdoor and in-store ad campaign.
At first glance, Spears looks svelte—and aggressively photoshopped—in a pink polka dot one-piece swimsuit and black pumps for the main image. The star appears in several dresses and bikinis in the promo, while always donning the brand’s signature heels. She is frequently set-up against a gigantic wall of pink cotton candy—her favorite background.
“I had so much fun shooting the Candie’s for Kohl’s campaign. I got to wear the cutest clothes and they are perfect for summer!” said Britney after the shoot.
To see exclusive video of the photo shoot, go to Candies.com.
I’m not sure if I’m the only one that thinks William Penn, the character on the Quaker Oats box is a little scary. However, with their latest ad campaign, I’m sure everyone else will soon feel that way, too.
In what seems to be an attempt to boost sales and promote the coolness of oatmeal, Quaker Oats has created a new ad which features William’s creepy face and the even more bizarre phrase, ‘Go Humans Go’. The first questions that pop into my mind are 1. Why is he referring to us as humans? and 2.Where the heck are we going?! But maybe that’s just me.
Over the years, the company has had several promotion attempts which include a Facebook page and a Times Square ad. I guess the newest attempt is in effort to keep the company current. Or just to remind us William Penn is always watching.