While the popular Madison Avenue location gets a makeover that benefits in-store shoppers, those who prefer to shop at the click of a finger can now reap the benefits of the store’s newly revamped e-commerce site as well. Just launched on Monday, Barneys.com is full of consumer-friendly features designed to create a “completely dynamic and very emotional experience.”
Secondary to brick and mortar locations in terms of revenue, the e-commerce site is the fastest growing channel and one Barneys sees opportunity to improve and capitalize on for future growth. It’s part of a grand strategic overhaul spearheaded by Barneys CEO Mark Lee. By creating a cleaner aesthetic to highlight featured merchandise, optimizing navigation, and simplifying the online shopping process for registered customers, Barneys hopes to engage loyal online consumers like never before.