BEATS ANTIQUE
With festival music and culture becoming saturated from every angle, producing an original and innovative live act is becoming a nearly unreachable task. Despite this overwhelming sense of monotony, a perfect storm of production technology and eastern music has thrown Beats Antique under the brightest spotlights of the industry. In this especially unique fusion of new and old, this passionately unique group has created one of the most recognizable, yet diverse sounds in the industry.
Hundreds of LED lit balloons marked the sky as we gazed over what had become our home over the past four days. It was the last show, the final push. We were running on fumes and anticipation after a weekend full of countless standout acts. This was the set we had been waiting for since we were fourteen, sneaking Dr. Dre and Snoop Dogg CD’s into our sister’s Walkman to memorize every explicit detail of what would become so monumental so quickly. As we stood amongst the masses in complete disbelief, the entire weekend flashed before our eyes.
EDM lovers are in for a real treat for the next few months. A plethora of electro fests are lined up and ready for the taking. While we wait for dates and lineups to be announced for post-June festivals, peep these April-June events that are confirmed, with tickets on sale now!
who: Tiësto, Röyksopp, STS9, 12th Planet, araabMUZIK, Awolnation, Calvin Harris, Cosmic Gate, CSS, Datsik, Dillon Francis, Mt Eden, Nero, Steve Aoki
The Sunday Snapshot:
The festival set-up, sound and acoustics, as well as operations were extremely professional. It's obvious they have done this before. I loved how they had two stages by each other with back-to-back shows. I parked it at the Budweiser/Playstation stages for most of the weekend due to the line up, but it was incredible to see 10,000 people stacked to see the headliners on the BMI stage. Kudos Lolla.
Sunday Musical Delights & Awards:
Chiddy Bang: Award for Band Best Listened on a CD. I was personally pumped to see Chiddy play. My friends produce their music videos and I have been rocking to their cool remixes/raps for a bit now. Think, Girl Talk meets Drake for their vibe. I was sadly disappointed in the live bit, but I still like them a lot. But the electronic Perry’s stage was a sick addition to the festival. We would be visiting again.
Here is what we loved most about Saturday at Lollapalooza 2010. I wish I was still there!
In addition to the green scene at Grant Park, there were some really cool sponsorship and brand presence situations in the mix. Toyota was giving away cold bandanas and headbands (much needed with the hot temperatures). They always had a line to their tent, which I’m sure got them some good exposure. Another great sponsor was the water filling stations; I know I spent a lot of time here. AOL provided free WiFi, for those of us working during the festival, this was clutch. A fun one was the Q101 Hammock Station, where you could actually take a break and lay in the hammocks for a bit. It’s always enjoyable to see brands and companies giving out products and services that are super beneficial to the festival goer. Giving a consumer something they can really use during the weekend is really going to stand out for marketing purposes.
Completely pumped for this festival, Lollapalooza managed to blow me away. Not only with the talent they had this year, but as an event planner, I was even more impressed with the set-up and operations they had in place. If you missed our live Tweets from the festival here are some tasty tidbits from the weekend. Catch us tomorrow for Saturday's recap:
Friday:
We arrived in Chicago around 7am from New York, took a nap, and proceeded to the event around 4pm. Other than grabbing my media pass (which was like a mile away from the entrance) I was immediately impressed.
 |
 |
 |
 |
