COCA-COLA
In Singapore this week, hugging a Coca-Cola vending machine will get you a free soda. No, it’s not a sudden outreach from the robots we’ve created. It’s part of a campaign started by Coca-Cola called, appropriately, the ‘Open Happiness’ campaign. It’s not the weirdest campaign Coca-Cola’s taken on and it certainly doesn’t trump Pepsi’s social networking vending machines. Still, it’s raising eyebrows and bringing a little joy all over Singapore.
Last night at the BET awards, the viewers choice award went to ::drum roll:: Chris Brown, wait Rhianna, wait Drake... wait Chris Brown. Huh?! Exactly.
Tiffany Green was the lucky winner chosen by Coca-Cola to present the viewers choice award, and oh she did. In a teleprompter mistake, she announced Chris Brown as the winner, before apologizing and announcing Rhianna as the winner. A presenter quickly interrupted the confusion to announce Drake with the award, which was still incorrect. None-the-less, Drizzy went on to accept the award with a speech and the opening line, "Well this is awkward."
David Guetta’s massive commercial success with hits like “When Love Takes Over,” “Getting’ Over You,” and “Love is Gone” has proven that the art of producing has transformed from a behind the scenes job to a celebrity status career. With Guetta’s star status now in full orbit he has obtained what many deem to be the postmark of an international sensation: the sought after endorsement deal. Guetta has recently become the new face for Coca Cola’s energy drink Burn.
Burn is not only a leading energy drink but it is based on the premise that life is to be lived boldly and unapologetically. The brand is also heavily involved in extreme sports which include snowboarding, skiing, and skateboarding. The company’s vision for its consumers to veer off of the beaten path and exist beyond society norms coupled with Guetta’s diverse audience and imaginative sound creates the ideal partnership.
An oldie but a goodie! The Long Island Ice Tea is always a great cocktail to order. Although it's always mistaken as an ice tea to new drinkers, fear not I'm sure you'll feel something from a pitcher of this.
You'll need one part of Gin, Rum, Tequila, Triple Sec, and Vodka. Also 1½ parts of Sour mix is needed and a little bit of Coca-cola to add to the color. With a Collins glass, mix ice with all the ingredients. Pour contents into a shaker. Give one to two brisk shakes and transfer it all back into the glass. Lastly, garnish with a lemon wedge. Cheers! Enjoy your very own Long Island Ice Tea.
If you missed out on the opportunity to buy a wad of Elvis Presley’s hair at auction for over $15,000, there is still a chance to fulfill your desire for jumpsuits, sequins, and slick-backed, pomaded hair. Mississippi entrepreneur and all around Elvis fanatic Paul MacLeod has spent years collecting and organizing endless piles of memorabilia related the rock icon in his Southern-traditional, antebellum style home in Holly Springs, MS, to create Graceland Too, an active tribute to the hip shaking superstar. Where the once typical attraction to the small country town was the architecture of houses such as MacLeod’s, Graceland Too has usurped all other attractions become the number one feature of the community’s tourism bureau. This tourism destination is summed up on a poster adorning the establishment’s entryway which, lacking appropriate punctuation, reads: “The Universes Galaxys Planets Worlds Ultimate Elvis Fans."
Over in Atlanta, GA—the Coca-Cola headquarters, lab scientists are preparing for the launching of this innovatively new drink design…called Vio!
What’s it made of? Hope you’re not lactose intolerant: Skim milk mixed with sparkling water, flavored with fruit and sweetened with cane sugar. The drink comes in four "natural" flavors -- peach mango, berry, citrus and tropical colada, and health wise has 26 grams of sugar a bottle, on a par with other non-diet Coca-Cola products, and 1.5 grams of fat. Not too shabby. Given its semi-healthy nature, the product is already being dispersed in some health-food markets and delis around New York City (no refrigerating required!), but don’t worry the lab experts made sure that the product will not curdle in its 8 oz. aluminum bottle.
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