CREAMFIELDS
A few months ago, we reported on the merger of music event monolith Live Nation and British concert promoter Creamfields. This heralded the emergence of EDM as a major force in the music industry. This week, that position is further solidified, and it has to do with Live Nation as well, kind of.
Robert F. X. Sillerman, the business executive first responsible for the conglomeration of regional concert promoters into one larger company (which later became Live Nation), is delving back into the industry he helped develop.
Live Nation, the world's biggest live music promoter, has finally given in to the astounding success of EDM and its progeny. Last Wednesday, the media Goliath bought Cream Holdings, the British promoter behind the super popular Creamfields festivals, some of the most popular dance music festivals in Europe.
Live Nation's move marks the already fairly evident take-over of festival culture by EDM. Why does this matter? Well first of all, Live Nation is bigger than you might know. They don't just put on a few charitable concerts every year... they also own Ticketmaster, the online ticket-sale maven that pretty much holds a comfortable monopoly on ticket sales. With their reach and industry power, this move will herald a new direction for the company.
You've been going to that 46th street cave since, like, ever. The Sound Factory back step just doesn't work to Electro. Shuffling? (Yea, only in your walker!)
Jokes aside, if you like your beats dark and dirty then the unofficial place to be after this weekend's Electric Zoo is Studio 21, where Endless presents Berlin’s tech-house extraordinaire &ME.
Making his first appearance in America for nearly a year, &ME has been busy on the European club circuit, playing massive festivals like Suicide Circus and Creamfields. &ME will be supported by Eric Harary, who’s destined to be the biggest names out of Brooklyn since Tony Rohr. Eric has played along side international techno superstar Ricardo Villalobos and been featured at the best world superclubs, from Dubai to Tokyo. Offering the best of local NYC talent, Terry Nova and Damien Ford will warm up the dance floor in the same fashion of their Brooklyn rooftop parties, which have made quite a stir this summer.
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