If you love designer bags, shoes, and accessories, a new boutique has come to Chelsea called DF Discount. As covered in Time Out NY, the boutique offers in-season designer goods from Prada, Fendi, Tod's, Burberry, Jimmy Choo, Balenciaga, Dolce & Gabbana, and more. Savings average about 20% off what you would normally pay. We were a little confused as to how this was possible --we always assumed we had to pay full retail for our designer goods! According to the owner, all items are 100% authentic and the key to their business is that they import their goods "duty-free" from overseas in small quantities, passing the savings on to their customers (which apparently includes celebs in-the-know). As described on their site: "We travel throughout Europe to bring you current authentic merchandise from top highend designers. We keep our over head low so we can offer you the lowest price possible. Visit us often as new styles are always arriving."