FLAWLESS FASHIONS

GLAM DAMN IT
Behind the Fabric with Anthony Latona of Flawless Fashions
by Dana Prigge   Fri, August 24th, 2012 at 1:04pm


DP: What is your background in the Fashion Industry and how did you come about creating Flawless?

AL: I've always had an interest in fashion and this is kind of something that just happened for me. Clothing is a great escape into the world of self-expression where your mind tells a story to someone else. Flawless started out as an idea a few years ago...an idea with a big dream attached to it. I asked myself what word describes the way a woman wants to wake up and feel everyday -- it was at that moment Flawless was born. DP: What's the vibe of the brand and mission statement? Who is the Flawless customer?
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