FOOD MARKETING

FIRST COURSE
Ranch is FOR EVERYTHING

Ketchup may be up against some steep competition in the condiment aisle. Hidden Valley has proclaimed that their ranch dressing is “the new ketchup.” They’re definitely onto something. People love ranch dressing on their French fries, chicken wings, even on their pizza. While some people might enjoy the salad dressing on their salad, the number of people opting for ranch over ketchup, on foods usually accompanied by ketchup, is steadily rising.