Not your everyday c-level dealer-broker, Heidi Tickle, has been bottling up Tickle Sauce in New York for nearly a decade. A native of New Orleans and longtime Park Slope resident, she started making her own habanero based hot sauce as a hobby from her Brooklyn apartment. As popularity among friends and coworkers grew, she started looking for shelf space at local food stores. While continuing to work in financial services, Heidi built her business from the ground up - everything from writing the business plan and managing finances to developing and marketing the product, even personally delivering orders.
It only takes one sip to understand why it’s not your average cocktail.
Seemingly innocent as first glance, the Margarita on Audubon’s menu sparks a bit of curiosity. Made with habanero-infused tequila, a bit of guava nectar, lime juice and cilantro, many ask the same question: how bad can it be? The waitress warns it has a little bit of a kick, but after a long day, one could use a little heat.
After the first sip, a slow burning sensation begins to creep up the back of your throat. The next sends a wake up call to your taste buds, which soon begin screaming as the hot pepper oil hits the tongue, sending steam billowing out your ears. Tears start streaming. The symptoms only intensify, and soon, with your body temperature starting to boil, the drink suddenly seems to have evil properties. Yes, it’s that hot.