HAIR CARE
With spring attempting to rear it's fashionable head, Joonbug decided to chat with Alli Webb creator of the much loved Drybar. The concept of this blow-out specialty oasis began on the West Coast in California and made its way to NYC for time-conscious and money-savvy fashionistas to enjoy! With 28 locations across the United States and five of those locations in Manhattan (Flatiron, Midtown, Murray Hill, Upper East Side, Tribeca) all offering blowouts for $40—it's easy to see why Drybar is such a sensation! We were very inspired by our interview with Alli who is a dynamic professional who took her beauty concept to the next level. We also were happy to hear about Drybar's new haircare line! Here's what Alli had to share with us.
What is the concept behind Drybar? Love the name.
I wanted to create something that didn't exist at the time. I, myself, have wavy hair and I know what it's like when you need a good blow-out! I also wanted to create a fun experience where people could relax and enjoy their time at a salon. I began my first Drybar in Los Angeles and the concept took off! Drybar is also a service that's accessible to many, because I wanted my clients to receive a high-quality blow-out at a great price.
Describe your background in the beauty industry.
I'm a hair stylist, with years of hands-on experience. Drybar actually began as a mobile location and from there with a business partner (my brother) we were able to turn it into a physical location(s). I like working with people and making them look their best.
What's the signature blowout at Drybar?
The signature Drybar experience starts with a relaxing scalp massage followed by a wonderful shampoo and conditioner. There's actually a menu booklet with different styles of blowouts to try. Some of the most popular are the Mai Tai (beachy, sexy waves), Straight Up (straight with a little bit of body) and the Cosmo (lots of sexy curls), of course!
What are some of the best shampoos and conditioners that you recommend to the women of NYC?
It's interesting that you ask—Drybar is launching their own haircare line exclusively at Sephora and Drybar locations this month along with brushes, professional dryer, and styling tools that will make your life a whole lot easier, once you leave the salon. The emphasis is on shampoos, conditioners, and finishing products that really make a difference. (Some of the new products are; Happy Hour Blowout Shampoo, Happy Hour Weightless Conditioner, Hot Toddy Heat Protector and Frizz Fighter, Cream Soda Smoothing Cream, and The Chaser—Shine Pomade).
You're a businesswoman with a thriving business in a challenging economy. What tidbit of advice can you give other business owners in the fashion and beauty industries and those looking to make it?
Put in the effort. Have a concept that is fresh and a new take on a concept—be creative. Try to surround yourself with a good business partner. Most of all, have confidence!
Gayle Giacomo, star of The Style Network's Jerseylicious, and owner of The Gatsby Salon, has launched a brand new hair care line that will become available at www.gggatsby.com on May 7th and at Target on June 3rd. GG Gatsby has been running her salon in New Jersey for over 30 years and she has recently been starring in the reality hit TV show, Jerseylicious. Her line fuses her signature style with the latest advances in technology, bringing the public a line of performance-driven products that deliver 40% more volume and 50% more strength. Products that will be available for retail include Raise Volume Shampoo, Raise Volume Conditioner, Over-the-Top Root Life Spray, Against Gravity Hairspray, and Ultimate Lift Dry Shampoo. Get those poofs working with these super-volumizing products soon!
Curly girls, love your hair and let Lorraine Massey show you how with "Curly Girl: The Handbook." Consider this your self-help guide to gorgeous locks.
Lorraine Massey is the founder and co-owner of the popular salon group, Devachan, specializing in curly hair upkeep. She is also co-creator of DevaCurl, a line of products formulated specifically for curly girls. After identifying a void in the hair care industry, Lorraine Massey, a curly girl herself, was inspired to create a manual to teach curly girls how to manage, maintain and, most importantly, adore their beautiful tresses. In Massey's book, she celebrates the curl from zigzag to botticelli to waves.
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