HAYDEN 5 MEDIA
Former college freshman neighbors Todd Wiseman and Milos Silber went from living in NYU’s Hayden Hall to founding a media company using the very same name. The film majors started developing Hayden 5 Media back in 2005 and since have had to creatively become business partners while continuing to work on the production side of the company. Needless to say, the two have made a very smooth transition. New York based H5M now produces such media like national commercials, television shows, films, music videos and content for the web, and it doesn't look like project opportunities will be going away anytime soon.
DJ/Producer Benny Benassi is premeiring his new music video "Electro Sixteen" as a follow up to the release of Benny Benassi Vs. Iggy Pop EP. Benassi, who has a love for punk subculture and raw colors, wanted to connect the fans with the music and enable them to get lost in it and dance, dance, dance. The video was created last summer with more than 15,000 photographs of Benassi's DJ set at the Electric Zoo Festival.
To bring this video to life, Hayden 5 Media snapped rapid-fire photographs of Benassi performing on stage, as well as of Ida Nash, an electro music lover and fan. Hayden 5 Media pasted together the photos to create the stop-motion editing, while the creative team at Qubic New York made the motion graphics. "We knew this would be the perfect opportunity to use the 'photo-motion' technique. There's something about Benny's music, and electro in general - that calls for the fast cutting of exciting visuals and graphics," says Todd Wasserman of Hayden 5 Media. Ezio Burani of Qubic New York, who conceptualized the video, states that "the graphic language - frenetic rhythm, burned colors, vivid visuals, are something new for electro music...We were inspired by the frenetic rhythm of Benny's music, Punk subculture and the raw colors created by Lomography. We tried to verbalize Iggy's iconic punk persona through the raw graphics in a tough, aggressive way."
 |
 |
 |
 |
