HEINEKEN
Co-Founders Jessica Fafara and Kelly Bruce celebrated the launch of their new marketing and events company, New Regime Group, at the Gansevoort Park Rooftop on Tuesday night. The evening was sponsored by Absolut vodka, Mundial Sports Network, 4am, and Heineken. The musical lineup featured tunes by DJ Julian Cavin, a live performance by Bern & the Brights, followed by a guest DJ set by Blackbook's (and former Joonbugger!) Steve Lewis.
Check out New Regime Group at www.newregimegroup.com
Last night, BlackBook Magazine celebrated their milestone 15th birthday. That's fifteen years of blazing trails and featuring killer covers with a-list talent. A huge feat for a publication that has made it through the .com crash, recession and are still going strong. The festivities were held at the new Dream Downtown's PH-D rooftop lounge. The evening was sponsored by Tequila Don Julio and Heineken and featured music by Neon Indian and Das Racist. Special guests (outside of the birthday boys and girls) included Alexander Skarsgard, Kristin Bauer (True Blood), James Ransone (The Wire) and Estelle. The giftbags were stuffed with all sorts of goodies from Armani, Elizabeth Arden and Swarovski. Pop Chips (as usual) were also included. (Is it me or are Pop Chips taking over the world?)
Get out the glowsticks and ice those elbows for a little friendly fistpumping, ladies and gentlemen... The Ultra Music Festival is right around the corner. Of course, as the official alcohol sponsor of the event, Heineken with be there this year with their "Heineken Dome Experience." The Heineken Dome joins the UMF Ibiza Tent (presented by Space Ibiza), the UMF Brasil Tent (presented by We Love Brasil & Green Valley), and the Root Society Dome as the four new arenas added to the festival grounds.
Phase 3 of this weekend's line-up was released a couple of weeks ago and by all accounts, it's shaping up to be one of the strongest and most diverse electronic lineups ever assembled. To join the previously announced guests from Phases 1 & 2, are: LMFAO, Sander Kleinenberg, Josh Wink, Hybrid, Afro Jack, and many more.
The Phase 3 lineup for the Heineken Dome at Ultra this weekend, March 25-27, is as follows:
Friday, March 24:
Sander Kleinenberg
Porter Robinson
Sultan & Ned Shepard
Steve Duda
Renato Rattier
Ferris
Leo Janiero
Saturday, March 25:
Avicii
Bart B. More
Darren Emerson
Norman Doray
Eddie Thoneick
Congorock
Classixx
Dirty Vegas
Nicky Romero
Sunday, March 27:
Jooris Vorn
Umek
Zeds Dead
Harvard Bass
Auto Erotique
D Cup
Shit Robot
Miss Nine
Sydney Blu
Zedd
Big Fat Frog
Savoy
There it is boys and girls, Ultra Music Festival at Bicentennial Park this weekend. Go enjoy the Heineken Dome Experience and don't forget to grab yourself a Heine (the one in the green bottle, not the green hotpants... Don't get yourself arrested).
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