The Sunday Snapshot:
The festival set-up, sound and acoustics, as well as operations were extremely professional. It's obvious they have done this before. I loved how they had two stages by each other with back-to-back shows. I parked it at the Budweiser/Playstation stages for most of the weekend due to the line up, but it was incredible to see 10,000 people stacked to see the headliners on the BMI stage. Kudos Lolla.
Sunday Musical Delights & Awards:
Chiddy Bang: Award for Band Best Listened on a CD. I was personally pumped to see Chiddy play. My friends produce their music videos and I have been rocking to their cool remixes/raps for a bit now. Think, Girl Talk meets Drake for their vibe. I was sadly disappointed in the live bit, but I still like them a lot. But the electronic Perry’s stage was a sick addition to the festival. We would be visiting again.
Here is what we loved most about Saturday at Lollapalooza 2010. I wish I was still there!
In addition to the green scene at Grant Park, there were some really cool sponsorship and brand presence situations in the mix. Toyota was giving away cold bandanas and headbands (much needed with the hot temperatures). They always had a line to their tent, which I’m sure got them some good exposure. Another great sponsor was the water filling stations; I know I spent a lot of time here. AOL provided free WiFi, for those of us working during the festival, this was clutch. A fun one was the Q101 Hammock Station, where you could actually take a break and lay in the hammocks for a bit. It’s always enjoyable to see brands and companies giving out products and services that are super beneficial to the festival goer. Giving a consumer something they can really use during the weekend is really going to stand out for marketing purposes.
Completely pumped for this festival, Lollapalooza managed to blow me away. Not only with the talent they had this year, but as an event planner, I was even more impressed with the set-up and operations they had in place. If you missed our live Tweets from the festival here are some tasty tidbits from the weekend. Catch us tomorrow for Saturday's recap:
We arrived in Chicago around 7am from New York, took a nap, and proceeded to the event around 4pm. Other than grabbing my media pass (which was like a mile away from the entrance) I was immediately impressed.
I always thought it was a rap thing, but now the rock folks are getting in on the fun of featuring artists on their upcoming albums. Thom Yorke took time out of the studio in sunny L.A. while recording with Radiohead to lend his angelic pipes to Flying Lotus on the song ... And the World Laughs With You for his upcoming album Cosmogramma. Yorke is no stranger when it comes to appearing on guest spots when he recently appeared on Modeselektor's The White Flash.
“I want it to be about music, I think every musician does. But I think inevitably it ends up becoming about personality, which is what gives rise to the music, so people want to make sure that they get a bit of both. The more things do well, the more people want to know why it does well.” -Jamie Lidell
Bringing on the funk this year is England’s very own Jamie Lidell. Lidell is quickly on the rise and is proving himself as a strong member of the musical movement. With his dynamic and lively performances drawing much attention to his music, he puts on a show that leaves you waiting for at least three more encores. He rides the thin line between wild entertainment and absolute insanity with his presence on stage and his sound is reminiscent of Prince, Marvin Gaye, Stevie Wonder, Otis Redding and even Little Richard. This guy provides you with a soundtrack that can last all day, from your first step out the door to your last move on the dance floor; Jamie Lidell is your man.