LOS ANGELES FASHION
Juicy Couture teamed up with author and fashion editor Melissa Magsaysay to fete the release of her new book City of Style: Exploring Los Angeles Fashion, from Bohemian to Rock. The curious pair may very well have been inspired by Juicy Couture’s affinity to fashion publications—the Madison Avenue store is stacked with similar collector-worthy editions of style-savvy reads acting as eclectic décor. The celebration boasted L.A. inspired tunes, snackable bites, and summer cocktails. Plus, the retailer offered a festive 20% off Juicy Couture merch to a crowd of loyal patrons. The bi-level store buzzed with shoppers taking full advantage of the lively summer collection, perusing the racks and lining up for their chance to meet Melissa as she signed each crisp edition.
Showroom Seven, located in the Fashion District of Los Angeles, is home to racks of designer names such as Tony Cohen, Issa London, Bloch, Charlotte Ronson, Erickson Beamon, and many more.
If there is anywhere you want to be in the next couple of weeks, it's definitely at Showroom Seven for their sample sale that is hosting up to 90% off wholesale prices. Say what? That's right--90% discounted off of the amazingly detailed and uniquely twisted jewelry by Erickson Beamon, ballet inspired coquette-ish flats and shoes by Bloch London, brightly and boldy patterned dresses by ISSA, charmingly flirty casual wear by Charlotte Ronson, and classically styled Tony Cohen threads. Showroom Seven's sample sales are a must and it's a fact. If you've never been, make this time around your first-you'll be wondering how you've lived without these timeless pieces you'll walk away with.
This sample sale will be held from Monday, May 2nd to Friday, May 13th. Hours are Monday-Friday 10AM-6PM, closed Saturdays and Sundays. The showroom is located in the heart of the Fashion District at 860 S. Los Angeles St. Mezz. 3, cross st. 9th--See you there!
Angelenos are mad for boutiques, and luckily LA is chock stocked full of wonderfully curated little shops, each edited to perfection.
So, whether you are:
- An upscale beach girl tossing your sun-bleached hair (with a little help from Fred Segal’s salon, natch) on Santa Monica’s Montana Avenue;
- An indie queen prepping to scour the eastside in search of vintage duds and offerings from the latest little-known designers, with a caffeine stop at LAMILL;
Or somewhere in between, there’s a sartorial something for everyone in LaLa Land, with more shopping fix spots popping up every day.
Perhaps the easiest make-up trend we have seen for this season is the pairing of lip color with that of your clothing. Wearing tomato red? How about a tomato red lip to match? Wearing nude? How about the perfect nude lip? This look has been worked to excellent precision recently, by celebrities such as Heidi Klum: Think nude dress, worn with nude heels, and complimented by nude lips.
The trick is to ensure that the shade matches the color of clothing EXACTLY. A pink lip with a nude dress just won't work. The color has to as close as possible.The look also has to be simple and clean. Keep lips matt and eye make -up minimal, for a look with oozes individuality and makes a delightful change from the 'statement red lips' and 'coral ringed eyes', we will be seeing in droves, come Summer.
It’s spring! Which means it’s practically summer! But when it’s swelteringly hot outside, who wants to spend 15+ minutes every day blowing hot hair on their heads? On purpose?
We’re nearing the double-edged sword that is ditch-the-blow-dryer season. On one hand, wash and go hair saves so much time: It’s so simple! So easy breezy beach girl! But of course, there are those of us who use the blow dryer for a reason: We depend on it to tame our oddly placed cowlicks, to smooth that ever-present frizz, to turn us into remotely presentable human beings before we head out into the world. Some of us just can’t air dry—at least, not without suffering some seriously unattractive consequences.
We are in love! With a man you ask? No, dear readers, we are in love with a shoe! The shoe in question is the leather strappy sandal, recently viewed on the feet of virtually every woman in LA. Yes, the sun has arrived in our wonderful town and with it, we feel a need to bare our tootsies.
The most coveted of strappy sandal and the one which has taken our heart, is Chloe's metal and leather flat sandal. With it's slight- 1 inch- gold heel and tan leather ankle strap, these glamorous shoes are so far on trend, they would induce envy in French Vogue.
Blush, stone, beige, taupe: All shades of nude which act as a sophisticated alternative to this season's zinging citrus brights. The question is, how do we wear them and not look dreary?
To ensure that your look says beautifully elegant as opposed to boring, experiment with texture to add interest. Lightweight silk's combined with the crispest cottons and gloss combined with matte, make interesting pairings.
In this movie obsessed city, the world really is our stage! So, it makes complete sense to desire a look which drips with old Hollywood glamour. The focus of this look? The red lip: A key glamour staple and by coincidence a look which is very 'now'.
To wear red lipstick well, ensure you choose a shade that compliments your skin's warm or cool undertones. If your skin is cool, a lipstick with blue undertones -such as Mac 'Red'- -will work fabulously. If your skin is warm an orange toned red-such as Mac 'Lady Bug'-will deliver much better results. You want the focus to be your lips, so make sure the rest of your make up is simple. After applying a light covering of foundation, apply a concealer to even out skin tone and cover any blemishes. Add just a light slick of mascara to your eyes and some color to your cheeks with a light dusting of neutral toned blush.
Chowing down on sushi, at a West Hollywood hotspot recently, we noticed something. We were surrounded, not by the usual 'Kim Kardashian'-style, Hollywood hair waves, but instead by a sea of simple, messy, top knots. Spring in LA means one thing: HOT weather. So, we think this is the perfect solution to keep our strands coolly in place. Thankfully a top knot is also very easy to do, taking less than five minutes to create.
Step One: Create a high ponytail, by gathering hair at the top of the head and securing with a band. Be sure to smooth out any kinks with a hairbrush.