LUCKYRICE wants you to eat, drink, and get lucky at the Fourth Annual LUCKYRICE Festival. The flagship festival, April 28th-May 5th, celebrates the diversity and culinary culture that is found throughout the Asian region. With proceeds going to City Harvest, the LUCKYRICE Festival is made up of large-scale tasting events, festive dinners celebrating traditional and innovative Asian fare, and other gastronomic gatherings.
Returning this year are LUCKYRICE’s most popular events the Night Market, the Grand Feast, and the Cocktail Feast. New to this year’s festival is the LUCKYRICE Parlor on Bowery at the Old Bowery Station where nightly pop-up dinner parties will be held. These exclusive dinner parties will be prepared by Chef Danny Bowien of Mission Chinese Food, Tokyo’s Chef Ivan Orkin, Chef Siapin Chutima of Lotus of Siam in Vegas, and others.
While some residents of NYC were busy drinking margaritas in sombreros last Saturday there was another food event happening hidden below the Brooklyn-side of the Manhattan Bridge. The LUCKYRICE Night Market was part of the week-long LUCKYRICE Festival (May 1‑7th) hosted by LUCKYRICE, a media and marketing company whose motto is "If we are what we eat, we're all part Asian." LUCKYRICE specializes in bringing the diversity of Asian culture and cuisine to North American diners. In celebration of the festival’s third year, the 2012 LUCKYRICE Night Market paid homage to the unique experience of an Asian night market.