PACHA NYC

FREQUENCY
Robbie Rivera Talks Juicy Music, The Evolution of Dance Music, and Proper DJ Protocol

When talking about the prolific DJ/producer Robbie Rivera, it is hard to ignore his undeniable ability to amaze crowds in multiple ways. Boasting an uncanny ability to dabble in multiple sound spectrums, from the more big room style of electro house to the more tribal sounds of the underground, Rivera is one of dance music's most experienced talents. Over the years, Robbie has accumulated a release resume that is beyond impressive. Since his career's beginning, Rivera has been featured on many industry leading imprints such as Virgin, Strictly Rhythm, Atlantic, Ministry Of Sound as well as his own successful label Juicy Music. Following the start of Juicy, Rivera expanded his brand into a mega marathon event called Juicy Beach. Year after year, Miam's Nikki Beach becomes swarmed for over 15 hours as Rivera's creation features some of his favorite talents from throughout the world. Amidst a time in which a DJ/producer must truly push the edge to remain relevant, Rivera has relentlessly succeeded in doing so for years. Luckily for our avid Juicy fans out there, Joonbug was able to sit down with Robbie prior to his set at New York City's megaclub Pacha. For those of you who think that old dogs can't learn new tricks, prepare to be surprised. There is still much to be seen and heard from this DJ legend. Find out more in our chat with Robbie below!

FREQUENCY
Pacha NYC Celebrates 7 Years With Laidback Luke Headlining

The infamous Pacha NYC is celebrating 7 wild, epic, and successful years! The party is going down on December 28th and in excellent fashion, Pacha is bringing in Laidback Luke to kick off the festivities!

FREQUENCY
Sharing The Stage: A Madeon Turned Eric Prydz Production

It was a busy Saturday for music in the Big Apple.

While Identity Festival was taking over Jones Beach with an all-day roster of talent, Pacha NYC was gearing up to host Madeon and Eric Prydz at Beekman Beach Club. And while it’s always good to have concert options, choosing between the 18-year-old prodigy and the 36-year-old mastermind is no easy task for an electro-loving gal... major @ravegrlproblems!

FREQUENCY
The Brooklyn Terminal Project Set to Be New Summer Hotspot

People of Brooklyn - brace yourself for shaking dancefloors, thunderous beats and deafening bassdrops because this summer electronic music is vacationing in your backyard at The Brooklyn Terminal Project.

With the help of Pacha NYC, The Brooklyn Terminal project will host its grand opening on June 3, hosting Australian dubstep duo Knife Party for a kickoff that is sure to make heads explode and eardrums rattle.

FREQUENCY
Afrojack Announces 15 Additional Tour Dates

Bass-dropping producer and DJ extraordinaire Afrojack made an exciting announcement last night: 15 tour dates have been added to his summer “Jacked” tour!

Afrojack is taking his talents to the electronic music hubs of America, making stops in Miami, New York, Chicago, Las Vegas and Los Angeles amongst others.

We're a bit surprised by Afrojack’s choice of adding another New York date, after closing Electric Daisy Carnival last weekend AND playing the afterparty at Pacha. But I suppose the Grammy-winning producer was just craving more of Pacha’s bottle-popping madness, which would explain why he will return to his stomping grounds for another dance-floor rattling performance June 28.

SCENETRACKER
The Week in Revelry: Party Roundup

Warm weather breeds aspirations of greatness, especially when it remains throughout the week. When the climate decides to play nice, permit some friendly rays, and bathe the world in luscious warmth, the desire to seize such beauty is paramount. In lieu of the typical weekend decrescendo back towards the “work-week anticlimax," one must salvage opportunity by forcibly seizing the flighty reigns of adventure!

Like an oyster, the pearl of this city is ripe for the taking when the balmy sets in. Therefore, take a gander at the weekly party roundup, and keep the festivities raging throughout the week!

SCENETRACKER
The Weekly Party Watch

Frenetically we race against clocks: clocks demarcating time, deadlines, and necessary markers in our existence. Nothing reaffirms this more than the construct of the “work week." Battling the exasperation, disillusion, and general listlessness inherited by the “Americana Proletarian Dream”—one must salvage sanity when they can. One must make a concentrated effort to forcibly infuse joviality into the miasma of the week. Every day the options are ripe with enticing avenues for exploration and cultural growth—one need merely seize desire and reroute the inevitable doldrums towards more sunny horizons.

SCENETRACKER
Dancin', Grillin', Chillin'

We are in it: the inevitable decrescendo towards civility and normalcy. The frigid aftermath of the volatile highs of St. Paddy’s weekend are typically associated with a week-long hangover—a gradual decompression from the bombast and insanity that lulls the weekly warrior into a funk. To alleviate the languorous haze induced by the work-week grind, the natural remedy is to inject some joviality into the everyday—a proverbial week-long “hair of the dog” that lessens the sting of Reality’s cruel embrace!

With the emerald garb relegated to hibernation, the debaucheroues memories shall have to sustain for another year’s time. Until then, a little daily indulgence shall have to suffice!

SCENETRACKER
The Maestros of Revelry: Pioneers of NYC Nightlife

History is oft dictated by a few great men—great not always in character, but in their capacity to shape the world around them. As epicenter of the nightlife universe, NYC’s shadowy godfathers of the night are of particular interest. As the minds behind the most successful, exclusive, and profitable clubs of their respective eras, these pioneers have almost single-handedly revolutionized the game.

Spanning the debaucherous, gilded '20s of the Jazz Age, to the current EDM-fueled bacchanals, the men behind the curtain have conceptualized nightlife into the brand it currently is. By marketing exclusivity, affluence, popular music, and atmosphere, these 5 men elevated revelry into an art form—of which they are the maestros.

FREQUENCY
It's Official: Electric Daisy Carnival to Hit NYC

It has just been announced that The Electric Daisy Carnival will come to NYC on May 19 & 20! In partnership with Pacha NYC, Insomniac Events will finally bring the infamous carnival to the big apple. The lineup and location is yet to be announced but you can expect it to contain the biggest names in EDM and house.

Pasquale Rotella, founder and CEO of Insomniac Events, told Billboard,"I'm really excited to be working with Pacha to bring our touring experience of Electric Daisy Carnival to New York. The entire Insomniac staff is looking forward to this upcoming EDC weekend on the East Coast."

Electric Daisy Carnival will also hit Vegas on June 8th-10th. For updates and more info check out electricdaisycarnival.com.