SAKS 5TH AVE
As a part of Saks' contemporary-wear expansion, the storied NYC flagship formally opened the first 3.1 Phillip Lim “shop-in-shop” with an exclusive launch party Wednesday night.
Nestled on the store’s fifth floor, the 825 square foot space will play host exclusively to the 3.1 Phillip Lim brand. Known for its hip, modern aesthetic, the brand’s space is a welcome addition to the floor which also houses other in-demand contemporary brand’s as Rag and Bone, Vince and Alice + Olivia. Saks’ expansion within this division of women’s apparel was a strategic move, as this area has experienced a boom within recent years and continues to steadily drive sales within the industry. WWD reports that women’s apparel saw over $1.05 billion dollars in sales fin 2011 at Saks, which is over a third of the company’s entire sales volume and the area which represents the store’s largest portion of revenue.