STORE REDESIGN

GLAM DAMN IT
Sephora Gets a Manhattan Makeover
by Julianne Zigos   Mon, May 7th, 2012 at 4:19pm


If Sephora isn’t already your go-to makeup mecca, you may be convinced otherwise when you hear about their extensive, high-tech plans for renovations in four New York City stores. In an effort to capitalize on the lucrative New York market, the beauty super-boutique plans on improving not only the physical appearance, but also consumer experience in select Manhattan locations. “We have 16 stores in Manhattan, and 15 of them are not yet state of the art,” said Sephora president David Suliteanu to WWD. (Number 16 is the Meatpacking District locale, whose September 2011 opening debuted state-of-the-art designs.)

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