THE HUNGER GAMES
A partnership between the world's biggest movie phenomenon and the world's biggest restaurant chain may seem like a promotional perfect storm. But when you throw a celebrity backed charity into the mix, the stakes become a little different.
The Hunger Games movie franchise has announced their partnership with Subway to promote the new installment in their series, "The Hunger Games: Catching Fire," which will hit theaters on November 22. Yet besides the enormous promotional opportunites for both parties, they have utilized this opportunity as a way to help raise funds for the FEEDING America charity initiative. FEED, which was founded by Lauren Bush Lauren, is a non-profit organization that raises money to help fight hunger and malnutrition in impoverished countries around the world. By offering Hunger Games fanatics a series of different promotional opportunities by visiting Subway restaurants, they have given people a unique opportunity to support a great cause.
We consider ourselves “wash and go” types around here. Between work, errands, the gym, a social life, and any semblance of sleep, there’s not a whole lot of time left in the mornings to worry about an intricate hairstyle. For most of us, minimal product and a quick blow dry constitute a good hair day. But with summer humidity just around the corner, a new look is in order.
It seems lately that wherever we turn, women have moved away from layers of curling-iron perfected curls and have opted instead to twist their hair out of their face and into a braid – with different styles producing a multitude of results. Once reserved for young schoolgirls, our favorite blogs, magazines, and tastemakers have sung the praises of this low maintenance hairstyle. Call it the “Katniss Effect”: A busy, badass chick needs a quick, reliable look.
Now you can be Katniss in real life...almost.
Hey all you die-hard The Hunger Games fans out there, you can actually own where the film was shot! Well, that is if you have a measly $1.4 million lying around. The 72-acre location is located at the Henry River Mil Village in North Carolina. Just imagine being able to run around where Katniss and Peeta fought to stay alive. I think I just got goosebumps!
The property’s owner, Wade Sheperd, had said that he is sick and tired of fans coming and running around on his property, so he has decided to make a profit off if his land. Here’s what he had to say about the dilemma:
It's time for Twi-hards to move over because The Hunger Games have officially started! And to celebrate, Nitehawk Cinema will not only be showing the highly-anticipated movie, but they will also be showing its predecessor.
That's right, Battle Royale (2000) takes place in Japan, where the government captures a class of 9th grade students and forces them to fight to the death. Sound like a familiar plot? Battle Royale is directed by Kinji Fukasaku and based on the novel of the same name.
It is still banned in many countries, but has won three Japanese Academy Awards, including Best Picture. Too bad these children don't have peppy Effie Trinket to keep their spirits up!
So, will you be entering the games?