ULTRA AFTER PARTY
The unimaginable progression of club DJs and producers over the past decade has landed some at the forefront of universal notoriety. Hailing from Berlin, Boys Noize aka Alex Ridha, has no doubt reached such epic proportions. His sounds and showman skills are unparalleled, and he has without a doubt entered the arena of the great DJs of our time. Boys Noize transcends the definition of a typical performance and continues to push boundaries both in the club and studio. His record label, Boysnoize Records, has been pumping out global dance anthems since 2005. Focused on providing a multidirectional quality to electronic music, the record label was started by Ridha in order to retain full artistic freedom over his works. The label now boasts successful artists such as Siruismo, Housemeister, and Shadow Dancer and is celebrating its 50th release. Boys Noize’s clear talent and innate entrepreneurship earned him the prestigious Dance/Electronica Independent Music Award in 2010 and Beatport’s Best Electronic Artist three years running.