Tickets

$125
Sold Out

  • 5-hour premium open bar 9:00 PM - 2:00 AM
  • Live DJ performance spinning open format
  • DJ led countdown to the New Year
  • Complimentary Midnight champagne/prosecco toast 

$150
Sold Out

  • Front of line priority admission
  • 5-hour premium open bar 9:00 PM - 2:00 AM
  • Live DJ performance spinning open format
  • DJ led countdown to the New Year
  • Complimentary Midnight champagne/prosecco toast 

$750
Sold Out

  • Includes all General Admission benefits 
  • 6 VIP Table Admission tickets
  • 2 Bottles of Premium Liquor
  • Reserved table with nightclub seating, bottle service and standard mixers
  • A mandatory 20% Administrative Fee will be collected by the venue at the event; it is not included in the ticket price. Such Fee is a taxable charge and is retained by venue management to defray administrative costs. Additional gratuity is not required
  • Admission by separate VIP line (pending availability)

$400
Sold Out

  • Includes all General Admission benefits 
  • 2 VIP Table Admission tickets
  • 1 Bottle of Premium Liquor
  • Reserved table with nightclub seating, bottle service and standard mixers
  • A mandatory 20% Administrative Fee will be collected by the venue at the event; it is not included in the ticket price. Such Fee is a taxable charge and is retained by venue management to defray administrative costs. Additional gratuity is not required
  • Admission by separate VIP line (pending availability)

$1,000
Sold Out

  • Includes all General Admission benefits 
  • 8 VIP Table Admission tickets
  • 3 Bottles of Premium Liquor
  • Reserved table with nightclub seating, bottle service and standard mixers
  • A mandatory 20% Administrative Fee will be collected by the venue at the event; it is not included in the ticket price. Such Fee is a taxable charge and is retained by venue management to defray administrative costs. Additional gratuity is not required
  • Admission by separate VIP line (pending availability)

$1,500
Sold Out

  • Includes all General Admission benefits 
  • 10 VIP Table Admission tickets
  • 4 Bottles of Premium Liquor
  • Reserved table with nightclub seating, bottle service and standard mixers
  • A mandatory 20% Administrative Fee will be collected by the venue at the event; it is not included in the ticket price. Such Fee is a taxable charge and is retained by venue management to defray administrative costs. Additional gratuity is not required
  • Admission by separate VIP line (pending availability)

$1,800
Sold Out

  • Includes all General Admission benefits 
  • 12 VIP Table Admission tickets
  • 5 Bottles of Premium Vodka or Champagne
  • Reserved table with nightclub seating, bottle service and standard mixers
  • A mandatory 20% Administrative Fee will be collected by the venue at the event; it is not included in the ticket price. Such Fee is a taxable charge and is retained by venue management to defray administrative costs. Additional gratuity is not required
  • Admission by separate VIP line (pending availability)

$2,500
Sold Out

  • Includes all General Admission benefits 
  • 15 VIP Table Admission tickets
  • 6 Bottles of Premium Vodka or Champagne
  • Reserved table with nightclub seating, bottle service and standard mixers
  • A mandatory 20% Administrative Fee will be collected by the venue at the event; it is not included in the ticket price. Such Fee is a taxable charge and is retained by venue management to defray administrative costs. Additional gratuity is not required
  • Admission by separate VIP line (pending availability)

$40
Sold Out

*All Tickets Are Subject to Price Increases

Wisconsin Badgers NYE Rose Bowl Celebration New Years Eve Event Description

Come celebrate with alumni, players, and students at the Wisconsin Badgers Official Rose Bowl New Year’s Eve party at 40 Love, Los Angeles. Hosted the night before the Badgers' prospective victory att the Rose Bowl Stadium, this NYE party beckons the most spirited Badgers fans, friends, and family to celebrate not only the greatest team in college football but the promise of a New Year.

Badgers fans, prepare yourself for an all-out NYE bash, featuring a five-hour premium open bar keeping your favorite brews, wines, and spirits refreshed. A live DJ mixes the hottest party tracks, from Top 40 to hip hop and dance music mashups. Mix and mingle with other Badgers fans and alumni, all before the DJ leads in the live midnight countdown. The moment will be crystallized with a complimentary champagne toast. Chant “B-A-D-G-E-R-S” as you make your final wishes for the New Year – you won’t be the only one wishing for a Buckeyes win. Looking to party like quarterback kings? Take out a VIP package that includes perks like bottle service, table service, and reserved seating.

40 Love is a Los Angeles hotspot that redefines the term “sports club,” boasting an upscale crowd and nostalgic athletic décor. Inspired by vintage tennis clubs, this alluring space fuses the thrill of an old-fashioned country club with all the party energy of a West Hollywood nightclub. Sleek wood-paneled walls unite with a lavish cocktail bar, complemented by vintage-style seating and wall decorations featuring antique tennis rackets.

Get down to the ultimate BADGERS NYE party, and toast to another great year for our stellar team. At 40 Love, it’ll be a New Year’s Eve – and a season – to remember. 

Music & Entertainment

  • Age Limit

Location and Hours

Wisconsin Badgers NYE Rose Bowl Celebration

Address:

829 N La Cienega Blvd Los Angeles CA United States

Hours:

  • Doors Open 6:00pm-11:00pm