HB Burger

For a dill-icious New Year’s Eve celebration that is sure to satisfy the whole family, look no further than the iconic Times Square’s HB Burger. Close enough to catch a glimpse of the high-voltage action yet far enough away to avoid insanity, this party’s ample supply of amenities from a premium open bar to live entertainment invite you to wine and dine your way into the New Year exquisitely.

Whether you are familiar with this steakhouse-meets-burger-shack or not, chances are that no matter what borough you hail from, you’ve probably heard of Heartland Brewery—New York City’s premier restaurateurs and distillery. That being said, HB Burger is the crown jewel of this internationally acclaimed corporation. High-end ambiance meets low-key charm in the heart of Times Square at this impeccable hotspot highlighted by plush seating, iron motifs and hardwood finishes. Serving up all-American cuisine with a side of sophistication, HB Burger is the best thing to happen to craft beer and brioche buns.

This New Year’s Eve, sink your teeth into a savory holiday experience at HB Burger, NYC’s second-to-none New American chophouse pub and restaurant. Whether your New Year’s Eve party includes yourself and a special someone or a full roster of family and friends, you’ve come to the right place for a NYE experience you won’t soon forget. Kicking off the evening with a five-hour premium open bar, get in the holiday spirit by snagging premier cocktails and signature craft beers for yourself or non-alcoholic libations for your younger party-rockers but let the record show that the indulgence is just getting started. Following your fair share of bubbly drinks, be sure to immerse yourself in HB Burger’s out-of-this-world passed hors d’oeuvres before reveling into the New Year. Once you are full of phenomenal fare and NYE energy, make your way to the dancefloor where you’ll find a live in-house DJ spinning bass-heavy soundtracks of Top 40 favorites, mash-ups, house tracks and more to keep you rocking around the clock. Time flies when you’re having fun so before you know it, the year’s final moments will be upon us so as midnight approaches, surround yourself with loved ones for a live countdown and complimentary champagne toast while the venue’s HD screens broadcast a live feed of the Times Square Ball Drop happening only a few blocks away. If you’re the type who prefers your all-American affair to pop, pop bottle packages from the comfort of private seating by opting into one of this event’s ultra-exclusive VIP packages.

Food, brews and breathtaking views, you simply cannot beat New Year’s Eve at HB Burger when it comes to frothy fun for the whole family. 

ENTRY POINTS:

• BARRICADES.  The NYPD set up security checkpoints, called Barricades, throughout Times Square.  The NYPD will ask you to present your physical ticket, which are also your entry tickets to the event.  Locate your entry point based on the event you are attending below.  Your entry into Times Square cannot be guaranteed if you do not follow these designated ENTRY POINT instructions.  Your physical tickets must be on you at all times in order to gain entry into Times Square and your event.

• TIME.  Moving through Times Square on New Year’s Eve can be a slow process.  Make sure to give yourself plenty of time to travel from your hotel or starting point to your party destination.  There are police checkpoints throughout Times Square and the wait times may vary.  The “doors open” time is located on your actual ticket.  We strongly recommend arriving at least 1-hour before the scheduled opening time.  NOTE:  Trying to enter Times Square after 9:00 PM is difficult and strongly discouraged. 
• ENTRY POINT   43rd Street & 6th Ave (North Side of Street)