Why Superior Ingredients: The Room NYE 27 NYC is a top NYE 2027 party
NYE 2027 at The Room — Superior Ingredients
New Year’s Eve in the Heart of Williamsburg
Celebrate the arrival of 2027 at The Room at Superior Ingredients, located inside Williamsburg’s iconic 74Wythe.
Built for music, dancing, and late-night energy, The Room delivers the full New Year’s Eve club experience with state-of-the-art sound, immersive lighting, a high-energy dance floor, and special guest DJs providing the soundtrack throughout the night.
The celebration kicks off at 9 PM with a 5-hour premium open bar, giving you five hours to raise a glass, hit the dance floor, and celebrate the final night of 2026.
As midnight approaches, the energy builds toward the biggest moment of the night. Join the crowd for the DJ-led countdown to 2027, followed by a complimentary champagne toast at midnight as we officially welcome the New Year.
But midnight is only the beginning.
The music and celebration continue until 4 AM, carrying The Room deep into the first hours of 2027.
The Room
Set within the industrial character of 74Wythe, The Room is all about the music.
Expect a night driven by special guest DJs, powerful sound, immersive lighting, cocktails, and a packed dance floor as one of Williamsburg's signature nightlife destinations transforms for New Year's Eve.
From the first drinks at 9 PM through the midnight countdown and into the early morning, The Room is where you come to dance your way into 2027.
Want to Experience The Roof Too?
Guests who want access to both Superior Ingredients spaces can upgrade to an All Access Ticket, which includes admission to The Room + The Roof and allows you to move between both throughout the night.
Standard The Room tickets provide admission to The Room only. An All Access Ticket is required to access both The Room and The Roof.
NYE 2027 at The Room
December 31st | 9 PM–4 AM
5-Hour Premium Open Bar
Special Guest DJs
State-of-the-Art Sound + Immersive Lighting
Midnight Countdown
Complimentary Champagne Toast
All Access Upgrades Available
The Room at Superior Ingredients
74Wythe | Williamsburg, Brooklyn
All-In Pricing Notice:
Ticket prices can jump significantly (even 100%) in a matter of minutes. It is important to avoid delays in purchasing so that you get the best price.
Where to party in New York for NYE - View Superior Ingredients Image Gallery
Music & Entertainment:
Live DJ Performance House | Top 40 | Pop | Hip Hop | Mash Ups
Dress Code:
Superior Ingredients
Hours:
Doors Open: 9:00 PM - 4:00 AM
Disclaimers:
Events are rain or shine.
For 21+ events, guests without a valid government-approved photo ID verifying age will be denied entry and will not be eligible for a refund. For All Ages events, under-age guests must be accompanied by an adult at least 18 years old. Venues reserved the right to eject inebriated or disruptive guests from an event. Guests who are ejected will not be eligible for a refund.
Tickets must be purchased from this official Site or its affiliate sites. Do not buy tickets from Craigslist, StubHub, Scalpers, or any other unauthorized sales channel.
Complimentary services may be modified at the venue's discretion, including but not limited to DJ performers, DJ countdowns, open bar liquor brands, open bar hours, menu items, drink specials, participating venues, and midnight toasts. Modifications to advertised event descriptions and amenities do not constitute grounds for chargebacks or refunds.
Events may have wait lines for admission. Guests acknowledge that it is their responsibility to stand in the admission line until venue staff can scan their tickets and verify their proof of age.
Guests who choose to exit an event to smoke are not guaranteed re-admission.